Press Releases

IRI and Alphonso Combine Industry’s Largest TV Data Set With Consumer Shopping Data for Cross-Platform Sales Attribution Measurement

February 06, 2018

IRI Lift leverages Alphonso TV Data Cloud to connect the dots between TV ads and consumer purchases

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IRI Report Analyzes Impact of ALDI’s Expansion

January 30, 2018

Second in a Series of Market Shift Studies Assists Retailers and Manufacturers in Preparing for Deep-Discount Retailer’s Entry Into New U.S. Markets

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IRI Executives to Speak on Top Trends in Fresh, CPG Growth and Generation Z at FMI Midwinter Conference

January 23, 2018

IRI’s Larry Levin and Sally Lyons Wyatt will present two sessions at FMI’s Midwinter Conference. During their sessions, “Top Trends in Fresh: The Consumer’s Perspective,” Levin and Lyons Wyatt will discuss what is and is not resonating with consumers.

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IRI Examines Latest Consumer Confidence and Online CPG Shopping Behaviors

January 16, 2018

IRI Consumer Connect Survey Reveals Seniors Feel Good about Finances, While Millennials and Generation X Are Least Confident; More Than One-Quarter of Shoppers Regularly Buy Grocery Items Online

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New IRI Report Details Value of Contextually Relevant Advertising

December 18, 2017

Strategically deploying ads for attention and alignment can increase ROI by up to 30 Percent

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IRI and Limbik Partner to Create More Effective Video Advertising Content

December 13, 2017

IRI®, the global leader in innovative insights, audience and measurement solutions and services for consumer, retail and media companies, and Limbik, the company building the first open data studio for short-form video, today announced a partnership that will further empower m...

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New IRI Report Analyzes Impact of Lidl’s Entry into the U.S. Market

December 06, 2017

First in a series of Market Shift Studies aims to help retailers and manufacturers navigate the evolving market

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Viant Partners with IRI to Deliver People-Based Targeting and Measurement for CPG and Retail Marketers

December 05, 2017

Deterministic partnership between Viant and IRI significantly enhances advertisers’ ability to increase precision and measure sales lift

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IRI Announces Launch of Next-Generation E-Commerce Measurement and Insights Solution

November 16, 2017

Enhanced capability tracks online purchase data from major online retailers with unmatched granularity and speed

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IRI’s Bhanu Bhardwaj to Speak on Attribution at RampUp on the Road Summit: New York

November 14, 2017

On November 15, 2017, IRI’s Bhanu Bhardwaj will speak at LiveRamp’s RampUp on the Road Summit: New York.

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IRI Cited in New Gartner Book “Infonomics – How to Monetize, Manage, and Measure Information as an Asset for Competitive Advantage”

November 08, 2017

IRI Cited in Sections that Include Performance Measurement, Analytics and the Value of Information-as-an Asset

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Albertsons Companies and IRI Expand Relationship

November 07, 2017

IRI® announced today that it will begin providing supply chain services to Albertsons Companies, the second largest grocery chain in the United States, in addition to being its preferred partner for point-of-sale data, consumer panel insights and strategic growth initiatives t...

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New IRI Report Details Comprehensive Approach for CPG Manufacturers to Grow Their Bottom Lines

October 31, 2017

Focusing on Profitability at a Granular Level Can Improve Margins by 2 to 5 Percent

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IRI Finds Consumers Still Turning to Private Labels in Stable Economy

October 25, 2017

Though Economy Fairly Healthy, Consumers Find Value in Private Label Products as They Try to Put Food on the Table; Traction Solid across Various Consumer Segments

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IRI’s Larry Levin to Discuss Fueling Growth in Convenience Stores at 2017 NACS Show

October 18, 2017

On Oct. 19, 2017, IRI’s Larry Levin will speak at the 2017 NACS Show.

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The Brands of Ahold USA and Delhaize America Partner with IRI

October 17, 2017

IRI®, a global leader in innovative solutions and services for consumer, retail and media companies, and Ahold Delhaize Licensing, SARL, a proud company of Ahold Delhaize, today announced they have entered into a long-term agreement for IRI to serve as the primary partner and ...

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IRI’s Nagi Jonnalagadda to Discuss Personalized Pricing at ARF Shopper Insights Part 2

October 11, 2017

During the ARF’s Shopper Insights Part 2: Grocery Isn’t Dead, It’s at Your Doorstep conference, IRI’s Nagi Jonnalagadda will present “Personalized Pricing with Frequent Shopper Data.”

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BzzAgent and IRI Find Everyday Influencer Marketing Programs Drive the Highest Return on Ad Spend

October 03, 2017

Study Proves that Everyday Influencer Marketing Programs Drive Better Sales Performance than Digital Media, TV or Radio for CPGs

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IRI CMO John McIndoe to Outline Strategies for Personalization Success at Insights Leadership Conference

September 27, 2017

At the Insights Association’s 2017 Insights Leadership Conference, IRI’s executive vice president and chief marketing officer, John McIndoe, will present, “New, Now, Next or Never: The Personalization Imperative.”

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IRI’s Nishat Mehta and Bhanu Bhardwaj to Join Panels at Advertising Week New York

September 26, 2017

During Advertising Week 2017, IRI’s Nishat Mehta will participate on a panel titled, “If You Can Predict Your Customers’ Future, What Will It Mean for Marketers?” Additionally, IRI’s Bhanu Bhardwaj will join thought leaders in the TV and media industry for a panel titled, “TV...

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