February 27, 2018
On March 5, IRI’s JP Beauchamp will present a session with Bridget Brett, head of TV operations for LiveRamp, and John Hoctor, CEO of Data Plus Math. During their session, “Audience-Based TV Buying,” Beauchamp, Brett and Hoctor will discuss what is and is not resonating with c...
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February 07, 2018
Flu Escalating Rapidly in Houston, New Orleans, Mobile and San Diego; IRI Illness Tracking Correlates How Flu Prevalence and Purchase Behaviors Vary at Market Level
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February 06, 2018
IRI Lift leverages Alphonso TV Data Cloud to connect the dots between TV ads and consumer purchases
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January 30, 2018
Second in a Series of Market Shift Studies Assists Retailers and Manufacturers in Preparing for Deep-Discount Retailer’s Entry Into New U.S. Markets
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January 23, 2018
IRI’s Larry Levin and Sally Lyons Wyatt will present two sessions at FMI’s Midwinter Conference. During their sessions, “Top Trends in Fresh: The Consumer’s Perspective,” Levin and Lyons Wyatt will discuss what is and is not resonating with consumers.
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January 16, 2018
IRI Consumer Connect Survey Reveals Seniors Feel Good about Finances, While Millennials and Generation X Are Least Confident; More Than One-Quarter of Shoppers Regularly Buy Grocery Items Online
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December 18, 2017
Strategically deploying ads for attention and alignment can increase ROI by up to 30 Percent
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December 13, 2017
IRI®, the global leader in innovative insights, audience and measurement solutions and services for consumer, retail and media companies, and Limbik, the company building the first open data studio for short-form video, today announced a partnership that will further empower m...
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December 06, 2017
First in a series of Market Shift Studies aims to help retailers and manufacturers navigate the evolving market
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December 05, 2017
Deterministic partnership between Viant and IRI significantly enhances advertisers’ ability to increase precision and measure sales lift
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November 16, 2017
Enhanced capability tracks online purchase data from major online retailers with unmatched granularity and speed
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November 14, 2017
On November 15, 2017, IRI’s Bhanu Bhardwaj will speak at LiveRamp’s RampUp on the Road Summit: New York.
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November 08, 2017
IRI Cited in Sections that Include Performance Measurement, Analytics and the Value of Information-as-an Asset
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November 07, 2017
IRI® announced today that it will begin providing supply chain services to Albertsons Companies, the second largest grocery chain in the United States, in addition to being its preferred partner for point-of-sale data, consumer panel insights and strategic growth initiatives t...
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October 31, 2017
Focusing on Profitability at a Granular Level Can Improve Margins by 2 to 5 Percent
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October 25, 2017
Though Economy Fairly Healthy, Consumers Find Value in Private Label Products as They Try to Put Food on the Table; Traction Solid across Various Consumer Segments
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October 18, 2017
On Oct. 19, 2017, IRI’s Larry Levin will speak at the 2017 NACS Show.
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October 17, 2017
IRI®, a global leader in innovative solutions and services for consumer, retail and media companies, and Ahold Delhaize Licensing, SARL, a proud company of Ahold Delhaize, today announced they have entered into a long-term agreement for IRI to serve as the primary partner and ...
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October 11, 2017
During the ARF’s Shopper Insights Part 2: Grocery Isn’t Dead, It’s at Your Doorstep conference, IRI’s Nagi Jonnalagadda will present “Personalized Pricing with Frequent Shopper Data.”
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October 03, 2017
Study Proves that Everyday Influencer Marketing Programs Drive Better Sales Performance than Digital Media, TV or Radio for CPGs
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