Focus on Ranking Metrics of Critical Trade and Merchandising Activities to Maximize Program Impact and ROI
IRI’s Industry-Leading Tools for Marketers Leverage AI and Machine Learning for Faster, Smarter, Integrated Insights and Solutions
IRI’s Generational Study Uncovers Keys to Understanding and Designing Personalized Marketing Strategies That Win with Gen Z Shoppers
Third in a Series of Market Shift Studies Assists Retailers and Manufacturers in Adapting to Changes in the Retail Landscape
New Joint White Paper Details Case Study, Explores Benefit of Layering Purchase and Location Data for Driving Sales, Measuring Lift and Proving Value of Sponsorships
Integration Combines Superior, Household-Level Purchase Data with Cutting-Edge Advanced TV Attribution Insights
IRI®, a global leader in innovative solutions and services for consumer, retail and media companies, and Omnicom Media Group, the media services division of global advertising, marketing and corporate communications company Omnicom Group Inc.
Small Companies Now Account for One-Quarter of New Product Pacesetter Dollar Sales; Innovation Trends Heavily Influenced by Millennials
Keynote Speakers Include Executives from Kroger, Constellation Brands and More
Keynote Speakers Include Executives from Albertsons, Skinnygirl, Clorox and More
On April 10, IRI’s Sharat Mathur will present a session at SAS Global Forum. During his session, “New Frontiers in Pricing Analytics,” Mathur will provide insights into the state of play in pricing and promotion analytics, with a specific focus on the CPG industry.
Introduces Share of Wallet and Consumer Sentiment Strategies to Maximize Share
New Digital Audience Tool Enables Marketers to Reach High-Value Social Media Users
On March 19, IRI’s consumer and shopper expert, Robert I. Tomei, will discuss consumer-first retail experiences during the panel “Retail Reinvention: Making the Customer Hero” at the 2018 WMU Food Marketing Conference.
On March 18, IRI’s Lynne Gillis will present a session during Shoptalk’s Grocerytalk program.
On March 13, IRI’s snacking expert, Sally Lyons Wyatt, will cover the most interesting current and emerging trends in the snacking industry during her presentation, “New and Emerging Snack Trends,” at SNAXPO 2018.
Join IRI’s Sally Lyons Wyatt and Larry Levin as they discuss the latest buying and consumption trends within the confectionary and snacking industries during their session titled “State of the Market” at NCA’s State of the Industry Conference.
Dentsu Aegis Network announces today that M1, the network’s 100 percent people-based insights, planning, activation and measurement platform, will be the first major agency network to link the consumer packaged goods that people buy to the media platforms they utilize with IRI...
On March 5, IRI’s JP Beauchamp will present a session with Bridget Brett, head of TV operations for LiveRamp, and John Hoctor, CEO of Data Plus Math. During their session, “Audience-Based TV Buying,” Beauchamp, Brett and Hoctor will discuss what is and is not resonating with c...
Flu Escalating Rapidly in Houston, New Orleans, Mobile and San Diego; IRI Illness Tracking Correlates How Flu Prevalence and Purchase Behaviors Vary at Market Level
95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us.
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