May 21, 2018
IRI’s Sally Lyons Wyatt and Larry Levin will discuss the latest buying and consumption trends within the confectionary and snacking industries during their session, titled “State of the Market,” at the 2018 Sweets & Snacks Expo in Chicago.
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May 10, 2018
Two-day program will teach executives how to leverage pricing analytics to better understand consumers and drive profitable growth
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May 08, 2018
Focus on Ranking Metrics of Critical Trade and Merchandising Activities to Maximize Program Impact and ROI
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April 18, 2018
IRI’s Industry-Leading Tools for Marketers Leverage AI and Machine Learning for Faster, Smarter, Integrated Insights and Solutions
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April 18, 2018
IRI’s Generational Study Uncovers Keys to Understanding and Designing Personalized Marketing Strategies That Win with Gen Z Shoppers
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April 17, 2018
Third in a Series of Market Shift Studies Assists Retailers and Manufacturers in Adapting to Changes in the Retail Landscape
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April 17, 2018
New Joint White Paper Details Case Study, Explores Benefit of Layering Purchase and Location Data for Driving Sales, Measuring Lift and Proving Value of Sponsorships
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April 17, 2018
Integration Combines Superior, Household-Level Purchase Data with Cutting-Edge Advanced TV Attribution Insights
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April 16, 2018
IRI®, a global leader in innovative solutions and services for consumer, retail and media companies, and Omnicom Media Group, the media services division of global advertising, marketing and corporate communications company Omnicom Group Inc.
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April 16, 2018
Small Companies Now Account for One-Quarter of New Product Pacesetter Dollar Sales; Innovation Trends Heavily Influenced by Millennials
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April 11, 2018
Keynote Speakers Include Executives from Kroger, Constellation Brands and More
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April 10, 2018
Keynote Speakers Include Executives from Albertsons, Skinnygirl, Clorox and More
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April 09, 2018
On April 10, IRI’s Sharat Mathur will present a session at SAS Global Forum. During his session, “New Frontiers in Pricing Analytics,” Mathur will provide insights into the state of play in pricing and promotion analytics, with a specific focus on the CPG industry.
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March 29, 2018
Introduces Share of Wallet and Consumer Sentiment Strategies to Maximize Share
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March 28, 2018
New Digital Audience Tool Enables Marketers to Reach High-Value Social Media Users
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March 15, 2018
On March 19, IRI’s consumer and shopper expert, Robert I. Tomei, will discuss consumer-first retail experiences during the panel “Retail Reinvention: Making the Customer Hero” at the 2018 WMU Food Marketing Conference.
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March 14, 2018
On March 18, IRI’s Lynne Gillis will present a session during Shoptalk’s Grocerytalk program.
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March 08, 2018
On March 13, IRI’s snacking expert, Sally Lyons Wyatt, will cover the most interesting current and emerging trends in the snacking industry during her presentation, “New and Emerging Snack Trends,” at SNAXPO 2018.
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March 05, 2018
Join IRI’s Sally Lyons Wyatt and Larry Levin as they discuss the latest buying and consumption trends within the confectionary and snacking industries during their session titled “State of the Market” at NCA’s State of the Industry Conference.
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March 01, 2018
Dentsu Aegis Network announces today that M1, the network’s 100 percent people-based insights, planning, activation and measurement platform, will be the first major agency network to link the consumer packaged goods that people buy to the media platforms they utilize with IRI...
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