IRI’s Mike Ellgass will present “Unlocking Omnichannel Growth with Unified Marketing Effectiveness” during the Advertising Research Foundation’s SHOPPERxSCIENCE conference.
Former chief data officer and CEO of GroupM Analytics has more than two decades of experience in media and data analytics
Innovative solution grants clients direct access to IRI Verified Audiences via de-identified frequent shopper program data assets derived from over 350 million national shopper loyalty cards
Deal integrates One Click Retail’s SKU-level Amazon sales data with IRI Liquid Data technology platform to provide a more complete view of online and in-store purchases
Combining Cross-Channel Solution with Multi-Touch Attribution Offers Deep Online and Offline Insight at an Unprecedented Low Cost
Consumers are focused on saving money; non-edible sales struggled more than CPG industry as a whole in Q2 2018
IRI to Provide Marketing Mix Analysis Solutions That Boost Return-on-Marketing Investment by as Much as 12 Percent
FMI and IRI Launch the First Half of a Four-Part Series Examining Consumer and Business Insights in Private Brands
Adding Floral Data to Existing Fresh Perimeter Departments Expands IRI’s First-to-Market Fixed and Random-Weight Data Set
IRI Accelerates Innovator Leadership Position in Media Provides Unprecedented Access to Real-Time Analysis and Optimization to Personalize Consumer Marketing and Then Measure Effectiveness of Advertising Spend on Sales
New Capability Further Expands IRI’s Leading Technical Innovation Position with Greater Extensibility of Liquid Data
IRI®, a global leader in innovative solutions and services for consumer, retail and media companies, today announced partnerships with SPINS®, PlaceIQ and Geoscape®, a Claritas company, to develop and deploy new audience solutions for IRI Verified Audiences™, which provides CP...
IRI®, a global leader in innovative solutions and services for consumer, retail and media companies, today announced new, innovative audience solutions for IRI Verified Audiences to improve how CPG manufacturers and retailers reach their consumers.
According to BCG and IRI Research, a Data-Driven Approach Is Paramount, and Scale Is Not the Competitive Advantage It Used to Be
AUDIENCExSCIENCE will address the most critical measurement issues today.
IRI Digs Deeper into New Product Pacesetters and Reveals Most Successful New Product Launches for Hispanics; Top New Brands Bring Nature, Diversity and Excitement for Hispanic Shoppers
Independent Research Firm Cites IRI for Strong Technology Foundation, Impressive Data Assets and Industry Expertise
Consumers Carry Conservative Spending Habits Into Q1 2018; CPG Industry Begins New Year With Low-Level Growth
IRI’s Sally Lyons Wyatt and Larry Levin will discuss the latest buying and consumption trends within the confectionary and snacking industries during their session, titled “State of the Market,” at the 2018 Sweets & Snacks Expo in Chicago.
Two-day program will teach executives how to leverage pricing analytics to better understand consumers and drive profitable growth
95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us.
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