Press Releases

IRI’s Mike Ellgass to Speak on Unified Marketing Effectiveness at ARF SHOPPERxSCIENCE

September 05, 2018

IRI’s Mike Ellgass will present “Unlocking Omnichannel Growth with Unified Marketing Effectiveness” during the Advertising Research Foundation’s SHOPPERxSCIENCE conference.

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IRI Appoints Harvey Goldhersz as Executive Vice President, Data and Innovation, Media Center of Excellence

September 04, 2018

Former chief data officer and CEO of GroupM Analytics has more than two decades of experience in media and data analytics

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IRI Launches New Audience Builder Solution

August 28, 2018

Innovative solution grants clients direct access to IRI Verified Audiences via de-identified frequent shopper program data assets derived from over 350 million national shopper loyalty cards

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IRI Joins Forces with Ascential’s One Click Retail to Enhance Industry-Leading Omnichannel Data Measurement and Insights

August 07, 2018

Deal integrates One Click Retail’s SKU-level Amazon sales data with IRI Liquid Data technology platform to provide a more complete view of online and in-store purchases

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New IRI Report Details Value of Integrating Multi-Touch Attribution Models for CPG Brands

July 26, 2018

Combining Cross-Channel Solution with Multi-Touch Attribution Offers Deep Online and Offline Insight at an Unprecedented Low Cost

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IRI Consumer Connect Survey Finds CPG Industry Not Feeling Boost from Healthy U.S. Economy

July 24, 2018

Consumers are focused on saving money; non-edible sales struggled more than CPG industry as a whole in Q2 2018

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Google Selects IRI to Join New Measurement Partners Program

July 18, 2018

IRI to Provide Marketing Mix Analysis Solutions That Boost Return-on-Marketing Investment by as Much as 12 Percent

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New FMI and IRI Report Reveals Private Brands Make a Big Comeback

July 11, 2018

FMI and IRI Launch the First Half of a Four-Part Series Examining Consumer and Business Insights in Private Brands

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IRI Integrates New Floral Data into Perimeter Offering for True Total Store View

July 09, 2018

Adding Floral Data to Existing Fresh Perimeter Departments Expands IRI’s First-to-Market Fixed and Random-Weight Data Set

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IRI® Revolutionizes Precision Marketing with Launch of New IRI Personalization Suite on Liquid Data®; Enhanced IRI Audiences and IRI Lift™ Solutions Now Available

June 27, 2018

IRI Accelerates Innovator Leadership Position in Media Provides Unprecedented Access to Real-Time Analysis and Optimization to Personalize Consumer Marketing and Then Measure Effectiveness of Advertising Spend on Sales

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IRI Expands Liquid Data Platform with New Connected Enterprise Edition

June 26, 2018

New Capability Further Expands IRI’s Leading Technical Innovation Position with Greater Extensibility of Liquid Data

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IRI Announces Partnerships with SPINS, PlaceIQ and Geoscape to Enhance IRI Verified Audiences

June 19, 2018

IRI®, a global leader in innovative solutions and services for consumer, retail and media companies, today announced partnerships with SPINS®, PlaceIQ and Geoscape®, a Claritas company, to develop and deploy new audience solutions for IRI Verified Audiences™, which provides CP...

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IRI Announces Enhancements to IRI Verified Audiences

June 18, 2018

IRI®, a global leader in innovative solutions and services for consumer, retail and media companies, today announced new, innovative audience solutions for IRI Verified Audiences to improve how CPG manufacturers and retailers reach their consumers.

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Fastest-Growing Companies Offer Strategies for Boosting Growth in Challenging Environment

June 14, 2018

According to BCG and IRI Research, a Data-Driven Approach Is Paramount, and Scale Is Not the Competitive Advantage It Used to Be

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IRI to Discuss Innovative Marketing Measurement Strategies During ARF AUDIENCExSCIENCE Conference

June 11, 2018

AUDIENCExSCIENCE will address the most critical measurement issues today.

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IRI Examines New Product Purchasing Habits of U.S. Hispanic Shoppers

June 06, 2018

IRI Digs Deeper into New Product Pacesetters and Reveals Most Successful New Product Launches for Hispanics; Top New Brands Bring Nature, Diversity and Excitement for Hispanic Shoppers

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IRI Recognized by Independent Research Firm as a Strong Performer in Marketing Measurement and Optimization Solutions

May 23, 2018

Independent Research Firm Cites IRI for Strong Technology Foundation, Impressive Data Assets and Industry Expertise

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IRI Consumer Connect Survey Finds 2018 Off to Slow Start, but Predictions for Year Are Favorable

May 22, 2018

Consumers Carry Conservative Spending Habits Into Q1 2018; CPG Industry Begins New Year With Low-Level Growth

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IRI’s Sally Lyons Wyatt and Larry Levin to Discuss Confectionary and Snack Market at NCA’s Annual Sweets & Snacks Expo

May 21, 2018

IRI’s Sally Lyons Wyatt and Larry Levin will discuss the latest buying and consumption trends within the confectionary and snacking industries during their session, titled “State of the Market,” at the 2018 Sweets & Snacks Expo in Chicago.

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IRI and Columbia University’s Center for Pricing and Revenue Management Announce 2018 Pricing Analytics Program

May 10, 2018

Two-day program will teach executives how to leverage pricing analytics to better understand consumers and drive profitable growth

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