Carl Edstrom, SVP of Survey Solutions, IRI®
Jessica Lukas, SVP of Commercial Development, BDS Analytics, Inc.
On July 30, IRI’s Carl Edstrom and BDSA’s Jessica Lukas will discuss purchasing cannabis products for need states and which products best address those occasions during their session titled “The Cannabis Opportunity: Understanding Consumer Need States and Preferences.”
During this virtual event, Edstrom and Lukas will uncover which consumer segments gravitate to which products, why specific consumers are drawn to different types of cannabis products, and how to identify opportunities within your market.
When it comes to cannabis products, consumption of cannabis and hemp can be used for a combination of reasons. There is no “one-size- fits-all” consumer group or need state. Understanding the differences can help those in the legal cannabis edibles and beverages industries best serve this growing consumer marketplace.
Thursday, July 30, 2020
11:15 a.m. – 12 p.m. CT
WHERE: Participants can register here:
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, financial services and media companies grow their businesses. A confluence of major external events — a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation — is leading to a seismic shift in drivers of success in all industries. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth. For more information, visit www.iriworldwide.com.
Phone: +1 312.474.3675