Larry Levin, Executive Vice President, Market and Shopper
Tim Grzebinski, Principal, Client Insights, IRI
During the FMI Midwinter Executive Conference, IRI’s Larry Levin and
Tim Grzebinski will discuss the emerging plant-based market, including cannabis, and its impact on CPG during their session titled “From CBD to Alternative Proteins: What Do Emerging Consumer Trends Mean for the Grocery Industry?” Nationwide, consumer interest in cannabis, hemp products and alternative proteins are rapidly growing. Session attendees will gain insight into the perceptions and realities of cannabis adoption in the U.S., the current market for alternative proteins, core brands winning in plant-based foods and innovation that is contributing to growth.
Plant-based alternatives have disrupted the CPG industry, making it more mainstream in the eyes of consumers. Because of new innovations in the plant-based market, consumers are drawn to its key motivators, including healthier lifestyles, reduced environmental impact and promotion of animal welfare. By providing education on this growing trend, this session will help retailers and manufacturers to capitalize on this burgeoning revenue stream and take advantage of the opportunities in cannabis that lie ahead.
Saturday, Jan. 25, 2020
3-3:45 p.m. MT
FMI Midwinter Executive Conference
JW Marriott Phoenix Desert Ridge
5350 E. Marriott Drive
Phoenix, AZ 85054
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, financial services and media companies grow their businesses. A confluence of major external events — a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation — is leading to a seismic shift in drivers of success in all industries. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth. For more information, visit www.iriworldwide.com.
Phone: +1 312.474.3675