WHO: Sally Lyons Wyatt, Executive Vice President and Practice Leader, IRI®
WHAT: The way consumers shop, cook and dine is changing dramatically. From shopping for food and beverage items both online and in the store to eating fresh, frozen, plant-based, functional and alternative foods, consumers’ purchasing and consumption habits have never been so varied. To help marketers understand U.S. consumers and stay ahead of the curve, IRI’s Sally Lyons Wyatt will share retail-based consumer and shopper sales trends, identify outperforming segments and uncover vulnerabilities during her “Stirring the U.S. Melting Pot for Growth” presentation.
WHY: CPG companies know that U.S. consumers’ eating preferences cross a wide spectrum. Understanding the factors that drive these variances is the key to innovating product lines and capturing more “share of stomach.”
WHEN: Tuesday, March 26, 2019
4 p.m. – 5 p.m. CDT
WHERE: 54th Annual Food Marketing Conference
Amway Grand Plaza Hotel
187 Monroe Ave. NW
Grand Rapids, MI 49503
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, financial services and media companies grow their businesses. A confluence of major external events — a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation — is leading to a seismic shift in drivers of success in all industries. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth. For more information, visit www.iriworldwide.com.
Phone: +1 312.474.3675