WHO:         Sally Lyons Wyatt, Executive Vice President and Practice Leader, IRI®
Larry Levin, Executive Vice President Market and Shopper Intelligence, IRI
                            
WHAT:        On May 21, IRI’s Sally Lyons Wyatt will share the latest trends in snacks and how retailers can leverage consumer snacking habits to grow their bottom line during her session, “State of the Industry – Snack: Snacks Rule Center Store.”

On May 22, IRI’s Larry Levin will provide an in-depth look at the latest trends in the confectionery market and the opportunities available to retailers in seasonal, everyday and new demographic segments during his session, “State of the Market – Confectionery: Momentum Builds Across All Segments.”

WHY:          All consumers shop and eat differently. Perceived value is influenced by packaging, channel, flavor, and assortment – together, alone and/or with other considerations. E-commerce is making a big impact on many snack and confection categories, creating opportunities and risks across both sectors. Confectionery and snack aisles are filled with pockets of growth and opportunities to enhance margin and solidify consumer loyalty.

WHEN:       State of the Industry – Snack: Snacks Rule Center Store
Tuesday, May 21, 2019
8:30 - 9:10 a.m. CT

State of the Market – Confectionery: Momentum Builds Across All Segments
Wednesday, May 22, 2019
8:30 - 9:10 a.m. CT

WHERE:      NCA Sweets and Snacks Expo
McCormick Place
2301 S King Dr
Chicago, IL 60616

About IRI
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, financial services and media companies grow their businesses. A confluence of major external events — a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation — is leading to a seismic shift in drivers of success in all industries. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth. For more information, visit www.iriworldwide.com.

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IRI Contact:                                                       
Shelley Hughes                                           
E-mail: Shelley.Hughes@IRIworldwide.com 
Phone: +1 312.474.3675