IRI to Discuss Trends in Personalization and Fresh Food Departments at FMI Midwinter Executive Conference
WHO: Nishat Mehta, President, IRI® Media Center of Excellence
Sally Lyons Wyatt, Executive Vice President and Practice Leader, IRI
Jonna Parker, Principal, IRI Fresh Center of Excellence
WHAT: During Food Marketing Institute’s Midwinter Executive Conference, IRI’s Nishat Mehta will speak on personalized offline marketing strategies, and Sally Lyons Wyatt and Jonna Parker will speak on consumers’ fresh food eating and shopping habits.
Mehta’s session, “It’s About Time: Strategies for Employing Innovative Personalized Marketing Strategies in Offline Environments,” will explain how new technologies and capabilities create advanced personalization opportunities that factor a consumer’s total behavior in both offline and online environments.
Lyons Wyatt and Parker are joining forces with FMI and the FMI Fresh Executive Committee to present 2019 “Top Trends in Fresh — Balancing the Consumer Pendulum.” They will share insights about fresh food consumption and purchasing and demonstrate how retailers and manufacturers can drive innovation and sales and engage key fresh consumers who are poised for growth.
WHY: New research, data sources and tools are available to help retailers, brands and marketers connect with customers and help them find what they are looking for exactly when they want and need it. Both sessions will uncover insights about consumers’ true preferences and behavior and how to use data and tools to optimize marketing spend and buying experiences.
WHEN: Saturday, Jan. 26, 2019
It’s About Time
2019 Top Trends in Fresh
11:15 a.m.-noon EST
WHERE: FMI Midwinter Executive Conference
National Doral Miami
4400 NW 87th Ave.
Doral, FL 33178
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI helps to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market-leading growth. A confluence of major external events — a revolution in consumer buying, big data coming into its own, advanced analytics and automated consumer activation — is leading to a seismic shift in drivers of success in all industries. Ensure your business can leverage data at www.iriworldwide.com.
Phone: +1 312.474.3675