Press Releases

IRI to Discuss Advertising Campaign Data Analytics Strategies in Three Sessions at Advertising Week New York


At the “The State of AI” session, presenters will be:

Nishat Mehta, President, Media Center of Excellence, IRI®
Jocelyn Lee, Head of AI, Heat
Nate Rackiewicz, Chairman and Co-Founder, METEOR NOW
Sara Robertson, Global Vice President, Product and Engineering, Xaxis

At the “So Much Data...So Little Time” session, presenters will be:

JP Beauchamp, Senior Vice President, Media Center of Excellence, IRI
Christine Frohlich, Vice President Product Marketing, Experian
Duncan McCall, Founder and Chief Executive Officer, PlaceIQ
Elliott Easterling, Co-Founder and Chief Executive Officer, TrueData

At the “Measurement on Demand” session, presenters will be:

Vijoy Gopalakrishnan, Senior Vice President, Media Center of Excellence, IRI
Abishake Subramanian, Director, Digital Advertising, Media Sales and Strategy, Sam’s Club
Adam Gitlin, Head of Data, Annalect
Lisa Hill, Brand Manager, Starbucks At Home Coffee/Personalized
Marketing, Nestlé Coffee Partners
Maciej Szczepaniak, Global Brand Measurement, Lead Google

On September 23, IRI’s Nishat Mehta will participate on a panel with the Heat’s Jocelyn Lee, METEOR NOW’s Nate Rackiewicz and Xaxis’ Sara Robertson to discuss the use of AI in technology and measurement mechanisms, the effect on creative and talent resources and risks in brand safety and fraud, during their session titled, “The State of AI.

Later that day, IRI’s JP Beauchamp will serve on a panel with Experian’s Christine Frohlich, PlaceIQ’s Duncan McCall and TrueData’s Elliott Easterling that will cover the endless amounts of data available to brands. The panel will provide advice to brand managers on top methods to integrating online and offline data, executing omnichannel campaigns, reducing media waste through better targeting strategies as well as measuring campaigns effectively, during their session titled, “So Much Data...So Little Time.

On September 26, IRI’s Vijoy Gopalakrishnan will take the stage with Sam’s Club’s Abishake Subramanian, Annalect’s Adam Gitlin, Nestlé Coffee Partners’ Lisa Hill and Google’s Maciej Szczepaniak to discuss the longstanding challenge faced by marketers — on demand advertising effectiveness measurement. The panel will review tools available to marketers such as in-flight optimization, better and less expensive measurement techniques and connecting advertising effectiveness to bottom of the funnel metrics, during their session titled, “Measurement on Demand.


Brands are faced with an immense amount of data, and it is now the job of marketers to decipher the data to find the best product lines, advertising campaigns or social media influencers that most align with that company. In today’s data-focused world, brands must be able to utilize artificial intelligence and machine learning techniques to interpret vast data sets in order to create  quality products and target the right customers.


The State of AI
Monday, September 23, 2019
9:15 a.m. – 10:00 a.m. ET

So Much Data...So Little Time
Monday, September 23, 2019
10:45 a.m. – 11:30 a.m. ET

Measurement on Demand
Thursday, September 26, 2019
4:30 p.m. - 5:15 p.m. ET


Advertising Week New York
AMC Lincoln Square Campus
1998 Broadway
New York City, NY 10023

About IRI
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, financial services and media companies grow their businesses. A confluence of major external events — a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation — is leading to a seismic shift in drivers of success in all industries. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth. For more information, visit


Victoria Guimarin
UPRAISE Marketing + PR for IRI
Phone:  +1 415.397.7600

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