Press Releases

IRI to Break Down Generational Shopping Habits and Their Impact at NFRA Executive Conference

WHO:         Chris von der Linden, Executive Vice President, Consumer & Shopper Marketing, IRI®
WHAT:        During his session titled, “Uncovering Hidden Gems of Gens,” IRI’s Chris von der Linden will present research on what drives different generations within the grocery store, their unique shopping behaviors and the implications of these insights for manufacturers and retailers alike.

WHY:          Shoppers from younger generations select food based on a range of different characteristics than their predecessors. From the way they eat meats (e.g., fresh versus frozen), to the way they consume dairy, younger generations have new attitudes and usage requirements that drive change in the store.

WHEN:       Tuesday, April 9, 2019
10:45 a.m. – 11:30 a.m. GMT 

WHERE:      NFRA Executive Conference
Tempe Mission Palms Resort
60 East Fifth Street
Tempe, AZ 85281

About IRI
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, financial services and media companies grow their businesses. A confluence of major external events — a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation — is leading to a seismic shift in drivers of success in all industries. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth. For more information, visit


IRI Contact:                                                       
Shelley Hughes                                           
Phone: +1 312.474.3675

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