WHO: Larry Levin, EVP & Practice Leader, IRI™
Kathryn Peters, EVP, SPINS™
WHAT: In their BevNET Live Summer 2015 panel, “How Brands Accelerate,” IRI’s Larry Levin along with SPINS’ Kathryn Peters will discuss how natural and specialty beverage manufacturers can expand into larger-scale retailers without losing brand authenticity. They also will identify and discuss which key factors are driving category growth for natural products within conventional multi-outlets and natural supermarkets, by leveraging insights from IRI’s New Product Pacesetters™.
WHY: During the last four years, natural and organic universal product code (UPC) product sales have grown 38 percent across channels. Successful expansion into larger, mainstream retailers requires brands to understand how to identify and navigate common pitfalls, which impact long-term success as they continue to innovate without alienating core consumers and brand values.
WHEN: June 3, 2015, 9:05 a.m. – 9:30 a.m. EDT
WHERE: BevNET Live Summer 2015
639 West 46th Street
New York, NY 10036
About the IRI Partner Ecosystem:
IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a variety of best-of-breed companies. As such, IRI works closely with a broad range of industry leaders to create innovative joint solutions, services and access to capabilities to help its clients more effectively compete in their various markets and exceed their growth objectives. IRI is committed to its partnership philosophy and continues to actively enhance its ecosystem of partners through alliances, joint ventures, acquisitions and affiliations. The IRI Partner Ecosystem includes such companies as BlueKai (an Oracle company), The Boston Consulting Group, comScore, Datalogix (an Oracle company), Experian, GfK, Ipsos, Kantar, MaxPoint, Millward Brown Digital, Mu-Sigma, Oracle Social Cloud, Rentrak, SPINS, Univision, MasterCard Advisors and others.
IRI is a leader in delivering powerful market, consumer and media exposure information; predictive analytics; and the foresight that leads to action. We go beyond the data to ignite extraordinary growth for our clients in the CPG, retail and over-the-counter health care industries by pinpointing what matters and illuminating how it can impact their businesses. Move your business forward at www.iriworldwide.com.
Phone: +1 312.474.3675