Press Releases

IRI President and CEO Andrew Appel to Discuss Methods of Monetizing Mobile Technology at 2016 Milken Institute Global Conference

WHO: Andrew Appel, President and CEO, IRI
Alex Baldock, Group CEO, Shop Direct
Carolyn Everson, Vice President, Global Marketing Solutions, Facebook
Jenny Lee, Managing Partner, GGV Capital
Spencer Rascoff, CEO, Zillow Group

WHAT: IRI® President and CEO Andrew Appel will join top leaders from Shop Direct, Facebook, GGV Capital and Zillow Group in a panel discussion to dissect the way mobile technology changes consumer behavior and unearth the growth opportunities that this technology presents. Appel will disclose best practices and impending disruptions in the digital space, advising how to achieve expectation-shattering growth through mobile monetization.
WHY: Consumer behavior is transforming rapidly, because mobile technology is very pervasive. As consumers continue to rely on smartphones for every aspect of daily life, mobile shopping has skyrocketed; Amazon estimates that 70 percent of its holiday-season traffic came from mobile devices. However, there is still a puzzling disconnect between revenue from mobile traffic and the surge in audience engagement on mobile devices. Where challenges exist, opportunity follows. Whether it’s creating revenue streams from content flow, optimizing user-based data, or converting users into customers, monetizing mobile remains the strongest growth opportunity in the digital space.

WHEN: Monday, May 2, 2016
3:45 p.m. – 4:45 p.m. PDT


WHERE:       2016 Milken Institute Global Conference
The Beverly Hilton
9876 Wilshire Blvd.
Beverly Hills, CA 90210

About IRI
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers and media companies grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand cloud-based technology platform, IRI helps to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market-leading growth. A confluence of major external events—a revolution in consumer buying, big data coming into its own, advanced analytics and automated consumer activation—is leading to a seismic shift in drivers of success in all industries. Ensure your business can leverage data at


IRI Contact:                                                             
Shelley Hughes                                                       
Phone: +1 312.474.3675

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