Press Releases

IRI Outlines Key Trends Shaping Confectionery Marketplace at NCA Conference

WHO: Sally Lyons Wyatt, Executive Vice President and Practice Leader, IRI®
Larry Levin, Executive Vice President, Consumer and Shopper Marketing & Thought Leadership, IRI
Larry Wilson, Vice President, Industry Affairs, NCA
Mark Jeffries, Moderator
WHAT:   During a session titled, “State of the Industry,” IRI’s Larry Levin and Sally Lyons Wyatt will outline key trends shaping the confectionery marketplace. Their session will be immediately followed by a panel featuring both Lyons Wyatt and Levin as well as NCA’s Larry Wilson. They will discuss the key snacking and confectionery trend implications and activation tips for putting these insights to work. The session will be moderated by show emcee, Mark Jeffries.

WHY:          The confectionery and snacking categories are continuously shifting and growing, thanks, in part, to a diversified consumer base shaped by multiple generations and multiculturalism, as well as increased disposable incomes and the confectionery industry’s focus on product innovation via exciting new flavors and packaging.

WHEN:       Tuesday, March 5, 2019; 8:30 – 11:30 a.m.

WHERE:      NCA State of the Industry 2019
Boca Raton Resort & Club
501 E. Camino Real
Boca Raton, FL 33432

About IRI
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, financial services and media companies grow their businesses. A confluence of major external events — a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation — is leading to a seismic shift in drivers of success in all industries. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth. For more information, visit


IRI Contact:                                                       
Shelley Hughes                                           
Phone: +1 312.474.3675

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