Press Releases

IRI Media President to Discuss Big Data Driven Growth Strategies at Oracle Data Cloud Summit Panel

Who: Srishti Gupta, President, Media Center of Excellence, IRI™
David Berkowitz, Chief Marketing Officer, MRY
James Borow, Co-founder and Chief Executive Officer, SHIFT
Susan Etlinger, Industry Analyst, Altimeter

What: In their Oracle Data Cloud Summit panel, “Knowing More: What Consumers Say,” IRI’s Srishti Gupta, along with David Berkowitz from MRY; James Borow from SHIFT; and moderator Susan Etlinger from Altimeter, will discuss how the unique insights fully integrated big data reveals can help retailers and manufacturers make smarter business decisions and engage consumers on a deeper level to find new pockets of growth.

Why: Today’s retailers and manufacturers have more data at their fingertips than ever before, giving them the ability to anticipate customer needs and desires, specifically based on what consumers watch, click on, say and buy. By leveraging big data to create innovative products and services, retailers and manufacturers can create more rewarding experiences across traditional and digital outlets, devices and platforms. Big Data gives marketers the opportunity to create more meaningful conversations with their best customers and unlock new opportunities for growth.

When: May 20, 2015: 1:15–1:55 p.m. ET

Where: Oracle Data Cloud Summit
Cipriani 42nd Street
110 East 42nd Street
New York, NY 10017

About the IRI Partner Ecosystem:
IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a variety of best-of-breed companies. As such, IRI works closely with a broad range of industry leaders to create innovative joint solutions, services and access to capabilities to help its clients more effectively compete in their various markets and exceed their growth objectives. IRI is committed to its partnership philosophy and continues to actively enhance its ecosystem of partners through alliances, joint ventures, acquisitions and affiliations. The IRI Partner Ecosystem includes such companies as BlueKai (an Oracle company), The Boston Consulting Group, comScoreDatalogix (an Oracle company), Experian, GfK, IpsosKantarMaxPoint, Millward Brown DigitalMu-Sigma, Oracle Social Cloud, RentrakSPINSUnivision, MasterCard Advisors and others.

About IRI:
IRI is a leader in delivering powerful market, consumer and media exposure information; predictive analytics; and the foresight that leads to action. We go beyond the data to ignite extraordinary growth for our clients in the CPG, retail and over-the-counter health care industries by pinpointing what matters and illuminating how it can impact their businesses. Move your business forward at


IRI Contact:
Shelley Hughes
Phone: +1 312.474.3675

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