Press Releases

IRI Leaders in Diverse Areas of CPG to Present at Multiple Upcoming Events

IDDBA Webinar Series: Bakery Spotlight

WHO: Jonna Parker, Principal, Fresh Center of Excellence, IRI®

WHAT: Jonna Parker will share national multi-outlet and regional sales figures as well as the latest in consumer survey and shopping behavior trends for all baked goods — packaged and random — in each aisle of the store.

WHY: The ability to understand trends in total baked goods, both in-aisle and on the perimeter as shoppers buy them versus only as fixed or random weight, is vital. This deep-dive into the sales performance during all stages of the pandemic will highlight what brands and retailers can learn as we plan for the uncertain road ahead.

WHEN:  Nov. 17, 2020, at 11:00 am CST.

WHERE: Register here.

Top Trends in Fresh

WHO: Sally Lyons Wyatt, Executive Vice President and Practice Leader, IRI, Jonna Parker, Fresh Center of Excellence, IRI, and Rick Stein, Vice President of Fresh Foods, FMI

WHAT: They will analyze how fresh food trends have evolved throughout the pandemic, what to expect in the months ahead and recommend how to start seeing food and beverage categories in a way to uncover new insights.

WHY: As brands and retailers prepare for the future, it is essential to look back and understand how trends have shifted throughout the COVID-19 pandemic.

WHEN: Nov. 17, 2020, at 1:00 pm CST.

WHERE: Register here.

Attribution & Analytics Accelerator

WHO: Vijoy Gopalakrishnan, Senior Vice President, Product Development, Media Center of Excellence, IRI, and Bill Crambilt, Senior Manager, Precision Marketing Analytics & Optimization, Molson Coors

WHAT: Gopalakrishnan and Crambilt will present a revealing attribution analysis of select brand campaign performance in the recent past during their session, “Analytics During the Pandemic — Unearthing Inherent Consumer Behaviors and Business Building Opportunities.”

WHY: COVID-19 has presented an unusual real-world experiment for advertisers. Consumption of many CPG categories have increased, setting a new normal.

WHEN:  Nov. 19, 2020 at 11:30 am – 1:30 pm CST.

WHERE: Register here.

Issues Watch: Forecasting the Political Landscape for CPG

WHO: Joan Driggs, Vice President of Content and Thought Leadership, IRI

WHAT: During her session, “E-Commerce Rises to the Occasion,” Driggs will discuss how e-commerce has met consumer demand for safe, convenient shopping, often with the ability to make large purchases with one order, in the wake of the pandemic. Despite large retailer and CPG investments to support e-commerce, challenges persist. Driggs reveals the speed bumps and future opportunity for this still growing channel.

WHY: As the pandemic continues to influence shopping habits, the outlook for e-commerce remains positive. However, brands and retailers must invest in consumer relationships to create a successful e-commerce solution.

WHEN:  Nov. 19, 2020, at 9:40 am CST.

WHERE: Register here.

About IRI

IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, financial services and media companies grow their businesses. A confluence of major external events — a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation — is leading to a seismic shift in drivers of success in all industries. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth. For more information, visit


IRI Contact:  
Shelley Hughes   
Phone: +1 312.474.3675


How can we help you supercharge growth and profitability?


95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us.

Answer the question below:
Is nine < than six? (true/false)