New capabilities enhance and are seamlessly integrated into existing solutions to augment and accelerate decision-making processes
CHICAGO – May 20, 2021 – IRI®, a fast-growing, global leader in innovative solutions and services for consumer, retail and media companies, today announced the launch of a revolutionary automated insights and decision-making suite of products, comprised of Opportunity Alerts™ and Opportunity Predictors™. These new capabilities enable CPG, retail and media companies to instantly identify execution gaps and growth opportunities that positively impact top- as well as bottom-line performance. The alerts and predictors leverage artificial intelligence and machine learning to process billions of data points and uncover patterns – converting data into prescriptive actions in near-real-time.
Opportunity Alerts and Opportunity Predictors provide recommendations based on granular analysis of data and rigorous analytics, enabled by the world’s leading B2B technology and data platform, IRI Liquid Data®. Opportunity Alerts provide push-based insights that are pre-built for key domain areas and extensible to any measure set. Opportunity Predictors proactively surface quantified, prioritized recommendations that are aligned to strategic guardrails and attentive to execution rules.
"Today’s unprecedented pace of change, coupled with the rapid advancement and digitization of insights and analytics, means that solving for speed of decisions is essential," said Dr. Krishnakumar (KK) S. Davey, president of Strategic Analytics for IRI. "However, in order to grow and gain a competitive edge, solving just for speed is not enough – it is essential to solve for speed and optimization, collaboration and efficiency. These new capabilities will fundamentally transform the way people work, saving teams hundreds of hours of time every week in mining backward-looking data and enabling them to instead focus on actions."
IRI clients are already reporting that leveraging alerts and predictors has helped them uncover opportunities that:
- Surgically strengthen price position and price realization;
- Objectively identify products to add, replace and increase in distribution;
- Streamline promotional frequency and depth of discount; and
- Highlight and capitalize on changing shopper dynamics.
Opportunity Alerts and Opportunity Predictors deliver information in a familiar and intuitive interface via the Unify® visualization platform. They leverage built-in collaboration and workflow mechanisms to democratize analytics across the organization – thereby enabling decision-makers to focus their time and efforts on higher-order business needs. These are the first in a set of solutions being rolled out as part of IRI’s initiative to enable augmented decision-making for its clients.
IRI is a fast-growing, leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, and financial services and media companies grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated into an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth.
About the IRI Partner Ecosystem
IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a variety of best-of-breed companies. As such, IRI works closely with a broad range of industry leaders across multiple industries and sectors to create innovative joint solutions, services and access to capabilities to help its clients more effectively collaborate and compete in their various markets and exceed their growth objectives. IRI is committed to its partnership philosophy and continues to actively enhance its open ecosystem of partners through alliances, joint ventures, acquisitions and affiliations. The IRI Partner Ecosystem includes such leading companies as 84.51°, Adobe, Alphonso, BDSA, The Boston Consulting Group, comScore, Dynata, Edge by Ascential, Edison, Experian, Facebook, GfK, Gigwalk, Google, Label Insight, Limbik, LiveRamp, MFour, Ogury, Omnicom, PlaceIQ, Pinterest, Profitero, SPINS, Univision, Valassis, Viant and others.
Phone: +1 312-474-3675