Deal integrates One Click Retail’s SKU-level Amazon sales data with IRI Liquid Data technology platform to provide a more complete view of online and in-store purchases
CHICAGO and SALT LAKE CITY — Aug. 7, 2018 — IRI®, a global leader in innovative solutions and services for the consumer, retail and media companies, and One Click Retail, a market leader in Amazon data measurement, sales analytics, traffic measurement and search optimization for global brand manufacturers, are expanding their partnership to form a unique opportunity for the CPG retail industry. With the integration of One Click Retail’s item-level sales data from Amazon into the industry-leading IRI Liquid Data® platform, CPG manufacturers and marketers will have access to one of the most comprehensive and granular omnichannel data viewing and measurement platforms to uncover actionable insights that drive growth online and in-store.
“We are excited to partner with One Click Retail,” said Robert I. Tomei, president of Market and Shopper Intelligence for IRI. “By leveraging their expertise in item-level Amazon sales measurement and integrating category data with our shopper-level data, we will provide the most robust omnichannel view of the marketplace to deliver tremendously powerful insights. Since we can now integrate and analyze sales and traffic across all channels at such a granular level, our clients will be armed with the unique and powerful insights necessary to optimize their pricing, promotions and product mix. Ultimately, our clients will be able to stay at the forefront of shopping trends and consumer behaviors as sales continue to shift from in-store to online platforms.”
Building on IRI’s e-commerce solutions, including E-POS Channel Measurement and E-Market Insights, which tracks more than 9 million shoppers, IRI partnered with Ascential’s Clavis Insight in 2016 to integrate its industry-leading digital shelf analytics with IRI Liquid Data to deliver market measurement, point-of-sale tracking and in-store performance solutions for CPG manufacturers and retailers wanting to achieve a holistic understanding of the market, brand performance, shopper preference, cross-channel market share and key measurement metrics. With the integration of One Click Retail’s granular Amazon Sales, Share and Traffic data, customers of all three will have an unprecedented view of total retail performance beginning later this year.
“IRI’s powerful omnichannel platform adds important context to our unique item-level Amazon sales and traffic data, allowing brands and manufacturers to view, measure and compare their performance across channels and category competitors in unprecedented ways,” said Spencer Millerberg, founder of One Click Retail. “This partnership with IRI is another testament to Ascential’s commitment to building the most comprehensive, accurate and actionable e-commerce strategy and analytics platform in the world. With the recent launch of Prioritize My Actions with ‘One Click’ that integrated our Amazon Traffic and Sales data directly into Clavis Insight’s industry-leading 6Ps E-Commerce Intelligence™ platform, the combination of the industry’s best e-commerce analytics with IRI’s unparalleled in-store insights is giving all of our clients an advantage never before seen in the industry.”
To learn more about how One Click Retail, Clavis Insight and IRI can drive growth online and in-store, meet all teams at the Amazon Hack-a-thon in Seattle (Sept. 25-26, 2018) and at the European Hack-a-thon in London (Oct. 23, 2018).
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IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, financial services and media companies grow their businesses. A confluence of major external events — a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation — is leading to a seismic shift in drivers of success in all industries. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth. For more information, visit www.iriworldwide.com.
About One Click Retail
One Click Retail is a leader in e-commerce data measurement, sales analytics and search optimization for brand manufacturers in North America and Europe. Using a combination of website indexing, machine learning and proprietary software to estimate weekly online sales and traffic figures with 90%+ accuracy down to the SKU level, One Click Retail has developed one of the most accurate, trusted and reliable data platform in the marketplace. The One Click Retail Product Suite provides first- and third-party business intelligence across the largest online retailers such as Amazon, Walmart, Tesco, Sainsbury’s, Macy’s and Home Depot. The world’s top brands — such as Procter & Gamble, Panasonic, Nestle, Philips, and Sony — rely on One Click Retail insights to drive sales and profitability across e-commerce. One Click Retail’s Total e-commerce insights offering is currently in beta and expected to launch in Q4. For more information and a capabilities’ demo, visit www.oneclickretail.com.
One Click Retail is an Ascential plc brand.
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Phone: +1 312.474.3675
One Click Retail Contact:
Phone: +1 866.213.9210 ext. 801