Press Releases

IRI Expands Shopper Loyalty, the Industry’s Next Generation Consumer and Shopper Insights Solution

Provides Consumer and Shopper Insights at the Scale, Depth and Breadth Typically Associated with Point-of-Sale Data

Leverages De-Identified Frequent Shopper Program Data from Multiple Leading Retailers Across Channels and Represents 17 Banners

Data Pool of Over 350 Million Loyalty Cardholders Translates into an Insights Sample of More Than 65 Million Households

CHICAGO September 17, 2018 — IRI® today announced significant enhancements to its next generation consumer and shopper insights solution, IRI Shopper Loyalty™, which now covers more channels, geographies and retailers. The solution is among IRI’s portfolio of products that leverages de-identified frequent shopper program (FSP) data from over 350 million loyalty cardholders, which translates into a representative sample of more than 65 million households, with over 30 million weekly shopping trips to provide some of the most detailed and precise shopper intelligence ever available in the industry. 

The IRI Shopper Loyalty insight solution provides seamless access to real-time analytics, delivered on IRI’s industry-leading Liquid Data® technology platform. This powerful, fully integrated solution helps retailers and manufacturers understand their consumers and shoppers like never before with insights into granular product features, such as fresh/random weight and flavors, in-store causal factors, merchandising and promotion tactics, demographics, and attitudinal and purchase-based segmentations that drive actual shopper behavior.

“The Shopper Loyalty solution is another critical step forward in IRI’s mission to enhance marketers’ ability to better understand consumer and shopper behavior,” said Robert I. Tomei, president of Market and Shopper Intelligence for IRI. “By embedding the largest integrated consumer and shopper data set into the IRI Shopper Loyalty solution, we are providing the most precise, detailed shopper-based analytics ever available in the industry to help marketers better understand behavior, measure new product launches, evaluate promotional campaigns, pricing and assortment optimization and more. The scale and depth of our Shopper Loyalty insight solution provides the same speed, granularity and accuracy of core POS measurement solutions with a first ever shopper view overlay.”

IRI Shopper Loyalty provides marketers with distinct advantages:

  • The industry’s largest integrated, FSP-based insight platform: Includes proprietary de-identified data from a pool of more than 350 million national shopper loyalty cardholders.
  • A platform that provides a true 360-degree view: Uniquely combines retailer FSP data with IRI’s vast and unique assets, including POS data with in-store casual factors as well as national consumer panel, TV, digital and mobile location data, in one platform.
  • The largest, most representative data set: IRI has the largest, most nationally representative shopper loyalty/in-store purchase data set for the U.S. CPG industry, including more than 65 million households (with more than 14 million headed by millennials), taking more than 30 trips a week, in more than 18,000 stores across all 50 states.
  • Access to elusive household category information at scale: Categories include food, beverages, beauty, over-the-counter drugs, deli, fresh, alcohol, baby and pet.

IRI is continuing to expand the depth of insights available through IRI Shopper Loyalty by integrating additional FSP datasets, secure traceable transactions and rest-of-market metrics. The enhanced solution is available today with further enhancements and expansion of datasets and insight solutions throughout 2018 and 2019.

For more information about IRI Shopper Loyalty, please contact Katie Vandercar at

About the IRI Partner Ecosystem

IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a variety of best-of-breed companies. As such, IRI works closely with a broad range of industry leaders across multiple industries and sectors to create innovative joint solutions, services and access to capabilities to help its clients more effectively collaborate and compete in their various markets and exceed their growth objectives. IRI is committed to its partnership philosophy and continues to actively enhance its open ecosystem of partners through alliances, joint ventures, acquisitions and affiliations. The IRI Partner Ecosystem includes such leading companies as 84.51°, Adobe, The Boston Consulting Group, comScore, Data Plus Math, Experian, Geoscape, GfK, Gigwalk, Google, Ipsos, Mastercard Advisors, MaxPoint, Omnicom, Oracle, Pinterest, Research Now, Simulmedia, SPINS, Survey Sampling International, Univision, Viant, Yieldbot and others.

About IRI

IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, financial services and media companies grow their businesses. A confluence of major external events – a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation – is leading to a seismic shift in drivers of success in all industries. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth. For more information, visit

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IRI Contact:

John McIndoe
Phone: +1 312-474-3862

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