Press Releases

IRI CEO Andrew Appel and Bhanu Bhardwaj to Speak at ARF 2017 Audience Measurement Conference 

WHO:  Andrew Appel, President and CEO, IRI®
Bhanu Bhardwaj, Senior Vice President and Principal, Media Center of Excellence, IRI®

WHAT:            IRI President and CEO Andrew Appel and Bhanu Bhardwaj will present at the ARF 2017 Audience Measurement Conference from June 12 to June 13, 2017. Appel will present a talk titled “Deterministic vs. Probabilistic Audience Data,” where he will discuss the certainty that separates the two concepts and the value this certainty provides to advertisers. Bhardwaj will lead two presentations: “Drive Growth With Media Parity” and “Digital Optimization: Strategies for Success.” “Drive Growth With Media Parity” will focus on how a 10 percent shift in share of spending from promotions to media can increase marketing return on investment by as much as 10 to 25 percent. “Digital Optimization: Strategies for Success” will highlight new and unique applications of offline sale lifts analyses.

WHY:           As big data becomes an integral part of market research, advertisers and vendors alike must know how to integrate the latest marketing strategies to connect with audiences across all platforms. The ARF Audience Measurement Conference will address this and other pressing trends and issues in audience measurement facing companies today. With top vendors, market research thinkers, and executives and representatives of advertising agencies all in attendance, it will be the best place to network and learn from the leading professionals within the industry.

WHEN:           Drive Growth With Media Parity
Monday, June 12, 2017
2:50-3:30 p.m. EDT

Deterministic vs. Probabilistic Audience Data
Tuesday, June 13, 2017
9:50-10:20 a.m. EDT

Digital Optimization: Strategies for Success
Tuesday, June 13, 2017
11-11:30 a.m. EDT

WHERE:       ARF 2017 Audience Measurement
Hyatt Regency Jersey City
2 Exchange Place
Jersey City, NJ 07302

About the IRI Partner Ecosystem
IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a variety of best-of-breed companies. As such, IRI works closely with a broad range of industry leaders to create innovative joint solutions, services and access to capabilities to help its clients more effectively compete in their various markets and exceed their growth objectives. IRI is committed to its partnership philosophy and continues to actively enhance its ecosystem of partners through alliances, joint ventures, acquisitions and affiliations. The IRI Partner Ecosystem includes such companies as Adobe, The Boston Consulting Group, comScore, Experian, GfK, Gigwalk, Ipsos, Kantar Shopcom, MasterCard Advisors, MaxPoint, Millward Brown Digital, Mu Sigma, Neustar, Oracle, Simulmedia, SPINS, Survey Sampling International, Univision and others.

About IRI
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI helps to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market-leading growth. A confluence of major external events — a revolution in consumer buying, big data coming into its own, advanced analytics and automated consumer activation — is leading to a seismic shift in drivers of success in all industries. Ensure that your business can leverage data at


IRI Contacts:                                                                       
Anthony Marek                                                       
Phone: +1 415.397.7600

John McIndoe                                                          
Phone: +1 312.474.3862

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