Press Releases

IRI Announces Launch of Next-Generation E-Commerce Measurement and Insights Solution

Enhanced capability tracks online purchase data from major online retailers with unmatched granularity and speed

CHICAGO — Nov. 16, 2017 — IRI®, the global leader in innovative solutions and services for consumer, retail and media companies, today announced enhancements to its E-Market Insights measurement and insights solution, providing a more granular online sales measurement tool based on shopper purchasing data. The next-generation solution now includes insight into sales performance and trends across leading online platforms at the domain (.com) level, enabling deeper analysis across major e-commerce retailers, such as Amazon, Walmart, Peapod, FreshDirect and Staples.

E-Market Insights 2.0 leverages an integrated data set harvested from IRI’s vast ecosystem of partners and retailers and unmatched access to shopper purchasing and e-POS data from sales at over 500 e-commerce merchants. The solution can provide actionable data insights and reporting of sales performance in online dollar sales and U.S. market shares across multiple dimensions, including:

  • Retailers: Compare performance across pure-play e-commerce and brick-and-mortar online extensions in the grocery, mass market, drug, pet and specialty retail verticals using more than 20 retailer-specific views.
  • Categories: Analyze online sales performance by 150 categories, ranging in breadth from general categories (e.g., edible vs. nonedible) to specific categories (e.g., refrigerated vs. frozen).
  • Brand Extensions: View reports by brand extension to track sales across e-commerce domains at the sub-brand level for highly specific insights.
  • Time: Track sales trends at specific e-commerce domains during the past three years and in four-week increments to quickly measure the impact of advertising and promotion campaigns.  

“This enhanced capability empowers IRI clients to make well-informed decisions and take faster actions to allocate marketing resources to drive online sales,” said Robert I. Tomei, president of Consumer & Shopper Marketing and Core Content for IRI. “More than 50 percent of all CPG category market growth is expected to be online by 2018, so the enhancements to E-Market Insights will play a critical role in helping retailers and manufacturers optimize their e-commerce performance.”

E-Market Insights 2.0 is offered as part of the best-in-class E-Commerce Solution Suite, including IRI’s Omnichannel Shopper Insights, Digital Path-to-Purchase and E-POS Outlet Reporting. The Suite is designed to help manufacturers and retailers win in the omnichannel world with actionable insights from IRI’s unparalleled access to shopper consumption and retailer e-POS data. 

About the IRI Partner Ecosystem

IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a variety of best-of-breed companies. As such, IRI works closely with a broad range of industry leaders to create innovative joint solutions, services and access to capabilities to help its clients more effectively compete in their various markets and exceed their growth objectives. IRI is committed to its partnership philosophy and continues to actively enhance its ecosystem of partners through alliances, joint ventures, acquisitions and affiliations. The IRI Partner Ecosystem includes such companies as 84.51°, Adobe, The Boston Consulting Group, comScoreExperian, GfK, Gigwalk, Ipsos, Mastercard AdvisorsMaxPoint, Pinterest, Oracle, Research Now, Simulmedia, SPINS, Survey Sampling International, Univision and others.

About IRI

IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPGs, OTC health care organizations, retailers, and financial services and media companies grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth. A confluence of major external events — a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation — is leading to a seismic shift in drivers of success in all industries. For more information, visit


IRI Contact:

Shelley Hughes
Phone: +1 312.474.3675

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