Press Releases

IRI and PlaceIQ to Demonstrate How to Translate Location-Based Insights into CPG Sales at LSA’S 2018 Place Conference


Jennifer Pelino,
SVP, Media Center of Excellence, IRI®
Duncan McCall, CEO and Co-Founder, PlaceIQ

On Thursday, Sept. 13, IRI’s Jennifer Pelino and PlaceIQ’s Duncan McCall will present a session on “Location and CPG: Turning Real-World Insights into Sales” at Local Search Association’s 2018 Place Conference in New York City. The presentation will demonstrate how a leading adult beverage company used location history and consumer purchase data to determine the impact of major event sponsorships on in-store product sales.

It has been a longtime challenge for marketers to measure out- of-home campaigns and the path to purchase for CPG brands because the tools to link visitation to offline sales simply did not exist. Complete with compelling insights into pre- and post-purchase consumer behavior, this session will demonstrate the capabilities of groundbreaking solutions that can measure the value of sponsorships and out-of-home advertising efforts at the household level, so marketing teams can arm themselves with the tools to plan the most effective placements.


Thursday, Sept. 13, 2018; 9:25–9:45 a.m. EDT


2018 Place Conference New York
Grand Hyatt New York
109 E. 42nd St.
New York, NY 10017

About IRI
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI helps to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market-leading growth. A confluence of major external events — a revolution in consumer buying, big data coming into its own, advanced analytics and automated consumer activation — is leading to a seismic shift in drivers of success in all industries. Ensure your business can leverage data at


IRI Contact:                                                       
Shelley Hughes                                           
Phone: +1 312.474.3675

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