Larry Levin, Executive Vice President, Market and Shopper Intelligence, IRI®
Randi Kronthal-Sacco, Senior Scholar, Marketing and Corporate Outreach, NYU Stern Center for Sustainable Business
On October 1, IRI’s Larry Levin will expand on the impact and importance of driving new sustainable products, alongside NYU Stern Center’s Randi Kronthal-Sacco. This session, titled “Sustainable: For Sales and the Planet,” will focus on areas of opportunity, successful products, the cost of not listening to consumer needs, the value of current and future sustainably marketed products, and strategies to improve sustainability messaging.
Purchasing sustainable products has become increasingly important among consumers, especially Millennials and Generation Z. They are committed to buying products that have been developed and promoted with a sustainable, eco-friendly positioning, and understanding this shift is essential for companies that hope to obtain a competitive edge. By providing opportunities to rethink and refocus business efforts, this session will help CPG manufacturers develop products that better appeal to consumers.
Tuesday, October 1, 2019
Sustainable: For Sales and the Planet
10:45 a.m.–11:30 a.m. CT
Prepared Foods' New Products Conference
Vevey Ballroom in the Swissotel Chicago
323 East Wacker Drive
Chicago, IL 60601
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, financial services and media companies grow their businesses. A confluence of major external events — a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation — is leading to a seismic shift in drivers of success in all industries. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth. For more information, visit www.iriworldwide.com.
UPRAISE Marketing + PR for IRI
Phone: +1 415.397.7600