Press Releases

IRI and Mindshare Reveal How to Optimize Advertising Campaign Results at Cynopsis’ Measurement & Data Boot Camp

IRI and Mindshare Reveal How to Optimize Advertising Campaign Results at Cynopsis’ Measurement & Data Boot Camp

WHO:         Harvey Goldhersz, EVP, Data and Innovation, IRI® Media Center of Excellence
Ikechi Okoronkwo, Director, Senior Partner, Advanced Analytics Lead for Marketing Sciences, Mindshare

WHAT:        During Cynopsis’ Measurement & Data Boot Camp, IRI’s Harvey Goldhersz and Mindshare’s Ikechi Okoronkwo will present “Managing & Reporting on Campaign Success.” They will discuss which metrics matter most based on an advertising campaign’s goals, such as brand awareness, life or sales. They will also reveal how to compare click-through rates, social shares, impressions and completed views as well as how to weigh sound-on, sound-off and viewability when it comes to evaluating ROI.

WHY:          With more pressure than ever on marketers to prove ROI, the ability to oversee and deliver meaningful results is critical. However, the new cross-platform world creates extraordinarily “noisy” data, so it is challenging to optimize a campaign’s results. Attendees will learn how to leverage multi-touch attribution and marketing mix modeling solutions to get the best return for their media investment.

WHEN:       Wednesday, Nov. 7, at 11:15 a.m. ET

WHERE:      Cynopsis’ Measurement & Data Boot Camp
The Yale Club
50 Vanderbilt Ave.
New York, NY 10017

About IRI
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI helps to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market-leading growth. A confluence of major external events — a revolution in consumer buying, big data coming into its own, advanced analytics and automated consumer activation — is leading to a seismic shift in drivers of success in all industries. Ensure your business can leverage data at

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IRI Contact
Shelley Hughes
Phone: +1 312.474.3675


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