Press Releases

IRI and Idahoan Foods to Share CPG Growth Strategies at Prepared Foods’ New Products Conference

WHO:  Drew Facer, President and CEO, Idahoan Foods
Larry Levin, EVP, Consumer and Shopper Marketing, IRI®

WHAT: On Tuesday, Oct. 2, IRI’s Larry Levin and Idahoan Foods’ Drew Facer will present a session titled, “Drive Growth in a Changing, Challenging Market: Idahoan's Secrets to Success,” at Prepared Foods’ New Products Conference. The presentation will discuss the growth strategies that earned Idahoan Foods a place on IRI’s New Product Pacesetters™ ranking, which recognizes high-growth consumer packaged goods (CPG) companies, for six of the last seven years.    
WHY: It is an ongoing challenge for CPG brands to develop products at the same rapid pace as consumer desires and shopping habits evolve. The key to successful product innovation is found in consumer insights. This session will share secrets from Idahoan Foods’ consumer insights journey and how the potato product specialist differentiated its offerings, targeted consumers with greater precision, and complemented organic growth with inorganic growth.

WHEN: Tuesday, Oct. 2, 2018; 9:30 – 10:15 a.m. CDT

WHERE: New Products Conference
The Marquette Minneapolis
710 S. Marquette Ave.
Minneapolis, MN 55402

About IRI
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI helps to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market-leading growth. A confluence of major external events — a revolution in consumer buying, big data coming into its own, advanced analytics and automated consumer activation — is leading to a seismic shift in drivers of success in all industries. Ensure your business can leverage data at


IRI Contact:                                                       
Shelley Hughes                                           
Phone: +1 312.474.3675

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