Press Releases

IRI’s Sam Gagliardi to Discuss the Omnichannel Consumer at CHPA’s 2019 Marketing Conference


Sam Gagliardi
, SVP, E-commerce, IRI®

On July 24, IRI’s Sam Gagliardi will discuss how brands can retain consumers who are exploring new ways to meet their needs and wants. This session will provide key insights into omnichannel consumers, including their behaviors and attitudes, how they are migrating to buying online, what they are buying, and what is driving conversion in an ever-expanding universe.


In order to excel in the consumer health care industry, marketing professionals, as well as CHPA associate members who provide services to these individuals, must stay current with trends and produce fresh ideas and solutions. Drawing on this year’s theme, “The New Consumer Journey,” the conference will offer significant educational and networking opportunities to examine the trends and challenges that impact this industry.


Wednesday, July 24, 2019

Would You Like a Retail Store to Go Along With That Website? How to Understand the Omnichannel Consumer
1:15 p.m.–1:45 p.m. ET


CHPA’s 2019 Marketing Conference
Hotel du Pont
42 W. 11th St.
Wilmington, DE 19801

About IRI
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, financial services and media companies grow their businesses. A confluence of major external events — a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation — is leading to a seismic shift in drivers of success in all industries. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth. For more information, visit



IRI Contact:                                                       
Shelley Hughes                                           
Phone: +1 312.474.3675


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