Press Releases

IRI’s Nishat Mehta to Highlight Impact of Social Campaigns on Sales during ARF Webcast


Nishat Mehta, President, Media Center of Excellence, IRI®
Danti Chen, Head of Applied Data Science & Insights, Weber Shandwick

On Oct. 30, IRI’s Nishat Mehta alongside Weber Shandwick’s Danti Chen will participate in the Advertising Research Federation’s webcast, “The Impact of Social Campaigns on Sales and Other Lower- Funnel Metrics.” The event is hosted by the Social Council of the ARF.


They will demonstrate approaches to assess the impact of paid, owned and earned social media on key lower-funnel outcomes for both product and service businesses. The session will arm attendees with information about what differentiates social media from other online media when it comes to measuring ROI. The webcast will cover:

  • What needs to be measured to determine the success of a campaign
  • Methods for measurement, such as direct matches of individuals’ posts to conversion, social listening and matched market testing
  • Learnings from actual CPG and health care case studies


Wednesday, Oct. 30, 2019
1:00 – 2:00 p.m. ET

WHERE:      Register Here

About IRI
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, financial services and media companies grow their businesses. A confluence of major external events — a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation — is leading to a seismic shift in drivers of success in all industries. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth. For more information, visit


IRI Contact:                                                       
Shelley Hughes                                           
Phone: +1 312.474.3675


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