Press Releases

IRI’s Mike Ellgass to Speak on Unified Marketing Effectiveness at ARF SHOPPERxSCIENCE

WHO: Mike Ellgass, Executive Vice President, Technology and Retail Media Platforms, IRI®
WHAT: On Thursday, Sept. 6, IRI’s Mike Ellgass will present “Unlocking Omnichannel Growth with Unified Marketing Effectiveness” during the Advertising Research Foundation’s SHOPPERxSCIENCE conference. Ellgass will discuss what unified measurement means to the CPG and retail industry, which still relies on offline conversion.
WHY:  As the path to purchase continues to evolve and become more complex, brands seeking success must instill measurement across marketing channels as part of their standard business processes. It is vital that brands recognize consumers’ expectations around their shopping experience can make or break a conversion.

WHEN: Thursday, Sept. 6, 2018; 11:20–11:40 a.m. CDT

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About IRI
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI helps to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market-leading growth. A confluence of major external events — a revolution in consumer buying, big data coming into its own, advanced analytics and automated consumer activation — is leading to a seismic shift in drivers of success in all industries. Ensure your business can leverage data at


IRI Contact:                                               
Shelley Hughes                                   
Phone: +1 312.474.3675

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