Press Releases

IRI’s Larry Levin to Highlight the Impact of Center Store on Driving C-Store Sales at the 2019 NACS Show


Larry Levin, Executive Vice President, Market & Shopper Intelligence, IRI®

On Oct. 3, IRI’s Larry Levin will explore the impact of center store on driving sales in the c-store channel. In this session, attendees will learn about the top-performing brands and manufacturers in the center store. They will also gain new insights about steps retailers can take to drive consumers to the center store, and how millennial and Gen Z consumers are changing the face of c-store shoppers.


For manufacturers, staying ahead of the curve and on top of trends is critical, and finding key products that meet unique needs and wants is driving today’s consumer to visit the center store. In order for manufacturers to win big in the c-store and grow center store profits, they must identify and leverage key trends that appeal to consumers.


Thursday, Oct. 3, 2019
Leveraging Niche Brands to Grow Your Center Store Sales
8–9 a.m. ET


2019 NACS Show
Georgia World Congress Center
285 Andrew Young International Blvd. NW
Atlanta, GA 30313

About IRI
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, financial services and media companies grow their businesses. A confluence of major external events — a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation — is leading to a seismic shift in drivers of success in all industries. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth. For more information, visit


IRI Contact:                                                       
Shelley Hughes
Phone: +1 312.474.3675


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