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IRI’s David Wyler to Examine the Effects of Transaction Data on OTT Results at ARF OTTxSCIENCE



David Wyler, Vice President of Advanced TV & Digital Video, Media Center of Excellence, IRI®

On Oct. 22, IRI’s David Wyler will navigate the ever-expanding over-the-top (OTT) space during his presentation, “Using Transaction Data to Drive Results in OTT.” Marketers and partnering platforms must be strategic in how they use ad-supported content to both target their high-value audiences and optimize their campaign performance. In this presentation, attendees will learn how data-driven marketers are approaching OTT and the criteria used to maximize their advertising investments.


Viewer behavior is shifting at an unprecedented rate, and there is still much to be learned within the fastest-growing segment of advanced TV. To better understand OTT, industry experts will discuss the latest trends, technologies, content and competition, while also addressing how they discover new programs, what influences their program selections and how these various viewing behaviors are measured.


Tuesday, Oct. 22, 2019
Using Transaction Data to Drive Results in OTT
2:50 – 3:10 p.m. PT


Universal Studios Lot
3900 Lankershim Boulevard (Gate 3)
Universal City, CA 91602

About IRI
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, financial services and media companies grow their businesses. A confluence of major external events — a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation — is leading to a seismic shift in drivers of success in all industries. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth. For more information, visit


IRI Contact:                                                       
Shelley Hughes                                           
Phone: +1 312.474.3675

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