Press Releases

IRI’s Chris DuBois to Navigate Current and Future U.S. Consumer Poultry Purchasing Trends at the Feed Strategy Conference


Chris DuBois, Senior Vice President, Protein Practice, IRI®

On Jan. 29, IRI’s Chris DuBois will navigate the current and future U.S. consumer poultry purchasing trends as they relate to antibiotic-free production, slow-growth trends boilers and feeding specifications during his presentation, What’s in the Cart? A Look at Consumer Poultry Purchasing Trends. The session will draw insights from IRI’s exclusive market intelligence from the largest repository of purchase, media, social, causal and loyalty data.


Organic, no antibiotics ever and animal welfare trends have all rocked the poultry industry over the past five years. However, today’s trends may not be the same tomorrow. This presentation takes a look at consumer behavior and offers insight into the lasting strength over the next five years using IRI’s proprietary consumer segments. 


Wednesday, Jan. 29, 2020
9 a.m. – 10 a.m. ET


Feed Strategy Conference: Feeding Poultry to Meet Evolving Consumer Demands
Georgia World Congress Center
Co-located with the International Production and Processing Expo 2020
285 Andrew Young International Blvd., NW
Atlanta, GA 30313

About IRI
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, financial services and media companies grow their businesses. A confluence of major external events — a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation — is leading to a seismic shift in drivers of success in all industries. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth. For more information, visit


IRI Contact:                                                       
Shelley Hughes                                           
Phone: +1 312.474.3675

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