Press Releases

IRI’s Chris Costagli to Address Dairy and Consumer Trends at the California Milk Advisory Board’s 2019 Processor Meeting


Chris Costagli, Consultant, Client Insights, IRI®

On September 25 and 26, IRI’s Chris Costagli will deep dive into how and where different groups of consumers are shopping for dairy in California during his session titled “Retail Dairy Trends in California and the Hispanic Consumer.”


Consumers have multiple store types to choose from when buying dairy products; with prices in California rising more quickly than the U.S. average, many shoppers are frequenting value and low-cost retailers to find some savings. Dairy consumers in California are shifting their purchases away from traditional grocery stores in favor of Costco, Walmart, Target and Dollar General, where key consumer groups like Millennials and Hispanics are finding greater variety and a more favorable perception of cost/benefit.


Wednesday, September 25, 2019
12:00 p.m. – 1:00 p.m. PT

Thursday, September 26, 2019
12:00 p.m. – 1:00 p.m. PT


Wednesday, September 25, 2019
Embassy Suites Anaheim South
11767 Harbor Blvd
Garden Grove, CA 92840

Thursday, September 26, 2019
Wine & Roses
2505 W. Turner Rd
Lodi, CA 95242

About IRI
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, financial services and media companies grow their businesses. A confluence of major external events — a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation — is leading to a seismic shift in drivers of success in all industries. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth. For more information, visit


IRI Contact:                                                       
Shelley Hughes                                           
Phone: +1 312.474.3675

How can we help you supercharge growth and profitability?


95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us.

Answer the question below:
= three - eight