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CROSSMARK Selects IRI as Its Preferred Analytics Provider

CHICAGO and PLANO, Texas June 13, 2017 — IRI®, the global leader in innovative solutions and services for consumer, retail, media and over-the-counter health care companies, today announced that CROSSMARK, Inc. has selected IRI as its preferred data provider. CROSSMARK, Inc. is a leading sales and marketing services company that provides growth solutions for consumer-branded suppliers and retailers.

IRI will work with CROSSMARK to provide actionable insights to its clients through the IRI Liquid Data® (ILD) platform, which makes it possible to aggregate and find associations among trillions of data points in a matter of seconds, and Unify™, IRI’s visualization platform that brings together all of IRI’s cloud applications across measurement, consumer, media, analytics and retail. CROSSMARK will leverage IRI ShopperSights™ and IRI Market Advantage™ powered by ILD and Unify to improve the effectiveness of its go-to-market strategy. IRI ShopperSights gives CPG manufacturers higher returns on shopper activation and growth efforts by enabling effective media planning and retailer execution at individual household and store levels. IRI Market Advantage offers market intelligence that delivers core market measurement and reporting, as well as complex, iterative analyses not possible in traditional market-measurement solutions.

“IRI’s robust tools and technology as well as its strength in retail partnerships make it an ideal resource for CROSSMARK,” said David Newman, chief insights officer for CROSSMARK. “We are confident that leveraging IRI tools will ensure CROSSMARK delivers on our client promise to provide a smarter way to faster growth.”

“We look forward to helping CROSSMARK achieve its organizational goals, enabled in part by improved speed to insights by bringing together various datasets that create a lasting impact,” said Andrew Appel, president and chief executive officer for IRI. “We are experiencing tremendous momentum on the retail front, and we are excited to work with CROSSMARK to help our manufacturing clients address the needs of the changing industry landscape and succeed at retail.”


CROSSMARK is a leading sales and marketing services company that provides growth solutions for consumer-branded suppliers and retailers. For more than 100 years, CROSSMARK has helped the world’s most powerful brands achieve their business objectives across major classes of trade. Expertise includes Headquarter Sales, Retail Merchandising, Retailer Solutions, Shopper and Consumer Engagement, In-Store Events, Experiential Marketing, Shopper Marketing, In-Store Data Collection & Field Intelligence, and Analytics & Insights.

CROSSMARK is majority owned by Warburg Pincus, a global private equity firm focused on growth investing.

About the IRI Partner Ecosystem

IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a variety of best-of-breed companies. As such, IRI works closely with a broad range of industry leaders to create innovative joint solutions, services and access to capabilities to help its clients more effectively compete in their various markets and exceed their growth objectives. IRI is committed to its partnership philosophy and continues to actively enhance its ecosystem of partners through alliances, joint ventures, acquisitions and affiliations. The IRI Partner Ecosystem includes such companies as Adobe, The Boston Consulting Group, comScore, Experian, GfK, Gigwalk, GuestMetrics, Ipsos, Kantar Shopcom, MasterCard Advisors, MaxPoint, Millward Brown Digital, Mu Sigma, Oracle, SPINS, Univision and others.

About IRI

IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, financial services and media companies grow their businesses. A confluence of major external events – a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation – is leading to a seismic shift in drivers of success in all industries. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth. For more information, visit: 

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IRI Contact:

Shelley Hughes
Phone: +1 312.474.3675


Eileen Weber
Phone: +1 214.557.1160

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