November 26, 2018
More beauty and fashion companies are re-allocating advertising dollars and converting them into influencer marketing budgets
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November 15, 2018
IRI is #7 on this list of world’s largest research and data analytics companies.
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November 08, 2018
IPAs, local experiences drive segment
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October 18, 2018
In the U.S., major CPG giants have lost $17 billion in sales to smaller players in the past five years alone.
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October 08, 2018
President, IRI Media Center of Excellence,improving the consumer experience through more relevant advertising.
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October 08, 2018
WGB's annual report guides retailers on how to make the most of the perimeter aisles.
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September 06, 2018
For any CPG manufacturer operating in three or more countries, global reporting should be a fundamental part of strategy development, execution and measurement.
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August 31, 2018
3 lessons to learn about young snackers
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August 31, 2018
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.
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August 24, 2018
TheStreet talks with IRI CEO Andrew Appel about the trends shaping the consumer economy.
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August 22, 2018
President, IRI Media Center of Excellence, improving the consumer experience through more relevant advertising
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August 06, 2018
Consumers’ wants and needs are always changing, meaning that retailers are attempting to personalize campaigns focusing on moving targets.
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July 16, 2018
Embracing Augmented Decision Making to Drive CPG and Retail Growth in the Age of Disruption
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July 12, 2018
IRI has almost 400 million reasons why television should no longer be planned and bought based on traditional age/gender metrics and related proxies.
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July 09, 2018
Adding Floral Data to Existing Fresh Perimeter Departments Expands IRI’s First-to-Market Fixed and Random-Weight Data Set
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July 03, 2018
It can be difficult for a brand to personalize consumer experiences when it sells more than 18 million units a day as Frito-Lay does.
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June 20, 2018
IRI entered into partnerships with SPINS, PlaceIQ and Geoscape to develop and deploy new audience solutions for IRI’s Verified Audiences.
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June 20, 2018
Today’s CPG brand and retail marketers are working in a crazy and hypercompetitive market.
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June 13, 2018
New developments for the CPG industry
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June 12, 2018
Light body profile acts as alternative to heavy, filling brews
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