March 31, 2017
IRI announced a strategic collaboration with Experian aimed to help marketers engage and identify customers with more relevant media to drive a better return on advertising spend and improve shopping experiences.
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March 31, 2017
Ice cream, spirits, wines and salty snack sales grew.
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March 31, 2017
While last year was a lackluster year for U.S. food and beverage retail sales, many of the industry’s top performers in 2016 generated growth.
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March 31, 2017
Market research company IRI has partnered with financial data firm Experian to add more dimension to IRI ProScores, a database of household purchase data that predicts the likelihood of consumers to purchase specific consumer packaged goods brands and categories.
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March 31, 2017
Opposite desires dominate otherwise sluggish 2016: IRI
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March 31, 2017
IRI on Monday partnered with Experian on a initiative designed to drive a better return on advertising spend for marketers and improve shopping experiences.
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March 31, 2017
Confectionery and snack companies should up the focus on e-commerce sales in 2017, even though the online channel represents 1% of overall CPG sales volumes, say analysts at IRI and Barkley.
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March 09, 2017
The Lowdown is Ad Age's weekly look at news nuggets from across the world of marketing, including trends, campaign tidbits, executive comings and goings and more.
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February 15, 2017
Through a strategic deal with consumer market research and retail analytics firm IRI, revealed Wednesday, marketers can now target their linear TV ads based on predictive purchase segments called IRI ProScores.
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February 01, 2017
IRI's Sally Lyons Wyatt digs into two of the new year's leading trends.
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January 30, 2017
Make some of your purchases online instead
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January 11, 2017
Bar soap has given way to body wash; frozen juice concentrate is all but forgotten; companies push shoppers to their newest versions
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January 11, 2017
Millennials, Gen Xers and Boomers share many traits
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December 13, 2016
Short-term ROI matches boost from promotion spending
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December 12, 2016
Click-and-collect models offer opportunity to low-income shoppers
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December 12, 2016
Fully 40% of U.S. consumers who buy alcoholic beverages haven’t decided what they’re going to purchase when they walk into the store, according to a new study from IRI.
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December 12, 2016
A new report has highlighted the importance of in-store marketing, claiming that one-fifth of US consumers with a particular alcohol purchase in mind end up buying something else.
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December 12, 2016
While many beverage brands focus their products and marketing on millennials, they may be unknowingly neglecting an ‘enormous portion of consumer dollars’ in the Generation X and baby boomer categories, according to IRI.
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December 12, 2016
The relocation—the first half of employees begin working from the Merchandise Mart on Dec. 5—is a deliberate extension of Beam Suntory's strategy to double down on the nation's most populous metro areas
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November 14, 2016
Urban locations, eCommerce among ways retail chains adapting
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