February 08, 2018
In the US, consumer data giant IRI has partnered with television data company Alphonso, to provide advanced measurement solutions to brands looking to understand the impact of their TV and digital advertising.
Read More
February 01, 2018
IRI study finds customers drawn to price and value
Read More
January 31, 2018
“An Appetite for Change” was the theme bestowed upon this year’s Food Marketing Institute Midwinter Executive Conference, but seeing how our industry is evolving, retailers and their trading partners had better stay hungry for a good long time.
Read More
January 23, 2018
Seeking lower prices and added convenience, more U.S. shoppers are going online to buy consumer packaged goods (CPG), according to market researcher IRI.
Read More
January 19, 2018
IRI CEO Andrew Appel Talks 1:1 Personalized Marketing with Insights Success Magazine; Named One of 30 Most Innovative CEOS to Watch
Read More
January 15, 2018
IRI CEO Andrew Appel speaks with Retail Leader on CPG’s most pressing issues, food retailing innovation and his formula for leading in uncertain times.
Read More
January 09, 2018
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.
Read More
December 08, 2017
In the US, people-based ad technology company Viant and consumer data giant IRI have partnered, to boost data and analytics offerings for shopper marketers.
Read More
November 08, 2017
Personalization can unlock new levels of growth and shopper loyalty when executed well. When executed poorly, it can impede growth and drive shoppers away, possibly forever.
Read More
November 08, 2017
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.
Read More
November 06, 2017
Consumer packaged goods companies that successfully drive efficiencies can increase margins by 2 to 5 percent, according to a new IRI report.
Read More
November 06, 2017
Innovation and nostalgic consumers are the two main driving forces behind the continued growth seen in the novelty/seasonal candy segment over the past few years.
Read More
November 06, 2017
Consumers, especially millennials, continue to find value in house brands.
Read More
November 02, 2017
President and CEO Andrew Appel shares how Information Resources Inc. can help companies grow their businesses and connect with customers.
Read More
October 31, 2017
Demand from higher-income consumers picks up
Read More
August 24, 2017
The average household spends $3,400 on packaged goods, but the average grocery banner only captures as much as 20% of that, according to a recent IRI report.
Read More
August 09, 2017
Low prices dominated consumer priorities during Q2
Read More
August 09, 2017
The largest advertisers in the world are still dead set on cutting advertising costs and reducing agency fees.
Read More
August 09, 2017
Smaller formats, click-and-collect increasing.
Read More