April 18, 2018
Individuals who were repeatedly exposed to the campaign (after three games) generated a 32% lift in beverage sales.
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April 17, 2018
Influencing consumer purchasing behavior is becoming more personal, said Andrew Appel, chief executive officer of Information Resources, Inc. (I.R.I.), the Chicago-based market research company.
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March 22, 2018
Oglesby is responsible for leading a high-performance analytics, data development/delivery and client services organization in developing and using IRI’s tools to identify and address a broad spectrum of key marketing issues including new product launches, line extensions, tra...
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March 14, 2018
IRI's CEO offers insight on using data to connect with consumers, and how to foster a corporate culture of innovation
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March 13, 2018
Passionate about improving the consumer experience through more relevant advertising.
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March 02, 2018
Speakers addressing consumer trends at the International Sweetener Colloquium in Orlando on Feb. 13 said sugar avoidance was a macro trend “that is here to stay and will only increase,” adding that younger consumers also are avoiding artificial sweeteners but that “more natura...
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February 19, 2018
Good marketing is getting much harder and more imperative in today’s “noisy” world.
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February 08, 2018
In the US, consumer data giant IRI has partnered with television data company Alphonso, to provide advanced measurement solutions to brands looking to understand the impact of their TV and digital advertising.
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February 01, 2018
IRI study finds customers drawn to price and value
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January 31, 2018
“An Appetite for Change” was the theme bestowed upon this year’s Food Marketing Institute Midwinter Executive Conference, but seeing how our industry is evolving, retailers and their trading partners had better stay hungry for a good long time.
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January 23, 2018
Seeking lower prices and added convenience, more U.S. shoppers are going online to buy consumer packaged goods (CPG), according to market researcher IRI.
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January 19, 2018
IRI CEO Andrew Appel Talks 1:1 Personalized Marketing with Insights Success Magazine; Named One of 30 Most Innovative CEOS to Watch
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January 15, 2018
IRI CEO Andrew Appel speaks with Retail Leader on CPG’s most pressing issues, food retailing innovation and his formula for leading in uncertain times.
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January 09, 2018
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.
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December 08, 2017
In the US, people-based ad technology company Viant and consumer data giant IRI have partnered, to boost data and analytics offerings for shopper marketers.
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November 08, 2017
Personalization can unlock new levels of growth and shopper loyalty when executed well. When executed poorly, it can impede growth and drive shoppers away, possibly forever.
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November 08, 2017
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.
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November 06, 2017
Consumer packaged goods companies that successfully drive efficiencies can increase margins by 2 to 5 percent, according to a new IRI report.
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November 06, 2017
Innovation and nostalgic consumers are the two main driving forces behind the continued growth seen in the novelty/seasonal candy segment over the past few years.
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November 06, 2017
Consumers, especially millennials, continue to find value in house brands.
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