July 16, 2018
Embracing Augmented Decision Making to Drive CPG and Retail Growth in the Age of Disruption
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July 12, 2018
IRI has almost 400 million reasons why television should no longer be planned and bought based on traditional age/gender metrics and related proxies.
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July 09, 2018
Adding Floral Data to Existing Fresh Perimeter Departments Expands IRI’s First-to-Market Fixed and Random-Weight Data Set
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July 03, 2018
It can be difficult for a brand to personalize consumer experiences when it sells more than 18 million units a day as Frito-Lay does.
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June 20, 2018
IRI entered into partnerships with SPINS, PlaceIQ and Geoscape to develop and deploy new audience solutions for IRI’s Verified Audiences.
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June 20, 2018
Today’s CPG brand and retail marketers are working in a crazy and hypercompetitive market.
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June 13, 2018
New developments for the CPG industry
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June 12, 2018
Light body profile acts as alternative to heavy, filling brews
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June 11, 2018
IRI hosts 15th annual conference in Las Vegas.
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June 07, 2018
The Hispanic community continues to be the fastest-growing ethnic group in the nation and spends more than $94.7 billion on consumer packaged goods products annually.
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May 31, 2018
Taking a Look at Confectionary
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May 23, 2018
Sweet and Savory met this week at McCormick Place
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May 14, 2018
Drug stores have sustained a dip in trips in recent years, down nearly 15% from 2015 to 2017, according to IRI. This loss of trips is challenging for the drug class of trade, as stores lose the foot traffic they need to accelerate growth.
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May 01, 2018
Craft beer sales in Oregon grew less than 1 percent in 2017
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April 18, 2018
Individuals who were repeatedly exposed to the campaign (after three games) generated a 32% lift in beverage sales.
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April 17, 2018
Influencing consumer purchasing behavior is becoming more personal, said Andrew Appel, chief executive officer of Information Resources, Inc. (I.R.I.), the Chicago-based market research company.
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March 22, 2018
Oglesby is responsible for leading a high-performance analytics, data development/delivery and client services organization in developing and using IRI’s tools to identify and address a broad spectrum of key marketing issues including new product launches, line extensions, tra...
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March 14, 2018
IRI's CEO offers insight on using data to connect with consumers, and how to foster a corporate culture of innovation
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March 13, 2018
Passionate about improving the consumer experience through more relevant advertising.
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March 02, 2018
Speakers addressing consumer trends at the International Sweetener Colloquium in Orlando on Feb. 13 said sugar avoidance was a macro trend “that is here to stay and will only increase,” adding that younger consumers also are avoiding artificial sweeteners but that “more natura...
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