July 03, 2018
It can be difficult for a brand to personalize consumer experiences when it sells more than 18 million units a day as Frito-Lay does.
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June 20, 2018
IRI entered into partnerships with SPINS, PlaceIQ and Geoscape to develop and deploy new audience solutions for IRI’s Verified Audiences.
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June 20, 2018
Today’s CPG brand and retail marketers are working in a crazy and hypercompetitive market.
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June 13, 2018
New developments for the CPG industry
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June 12, 2018
Light body profile acts as alternative to heavy, filling brews
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June 11, 2018
IRI hosts 15th annual conference in Las Vegas.
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June 07, 2018
The Hispanic community continues to be the fastest-growing ethnic group in the nation and spends more than $94.7 billion on consumer packaged goods products annually.
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May 31, 2018
Taking a Look at Confectionary
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May 23, 2018
Sweet and Savory met this week at McCormick Place
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May 14, 2018
Drug stores have sustained a dip in trips in recent years, down nearly 15% from 2015 to 2017, according to IRI. This loss of trips is challenging for the drug class of trade, as stores lose the foot traffic they need to accelerate growth.
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May 01, 2018
Craft beer sales in Oregon grew less than 1 percent in 2017
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April 18, 2018
Individuals who were repeatedly exposed to the campaign (after three games) generated a 32% lift in beverage sales.
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April 17, 2018
Influencing consumer purchasing behavior is becoming more personal, said Andrew Appel, chief executive officer of Information Resources, Inc. (I.R.I.), the Chicago-based market research company.
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March 22, 2018
Oglesby is responsible for leading a high-performance analytics, data development/delivery and client services organization in developing and using IRI’s tools to identify and address a broad spectrum of key marketing issues including new product launches, line extensions, tra...
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March 14, 2018
IRI's CEO offers insight on using data to connect with consumers, and how to foster a corporate culture of innovation
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March 13, 2018
Passionate about improving the consumer experience through more relevant advertising.
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March 02, 2018
Speakers addressing consumer trends at the International Sweetener Colloquium in Orlando on Feb. 13 said sugar avoidance was a macro trend “that is here to stay and will only increase,” adding that younger consumers also are avoiding artificial sweeteners but that “more natura...
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February 19, 2018
Good marketing is getting much harder and more imperative in today’s “noisy” world.
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February 08, 2018
In the US, consumer data giant IRI has partnered with television data company Alphonso, to provide advanced measurement solutions to brands looking to understand the impact of their TV and digital advertising.
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February 01, 2018
IRI study finds customers drawn to price and value
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