June 07, 2018
The Hispanic community continues to be the fastest-growing ethnic group in the nation and spends more than $94.7 billion on consumer packaged goods products annually.
Read More
May 31, 2018
Taking a Look at Confectionary
Read More
May 23, 2018
Sweet and Savory met this week at McCormick Place
Read More
May 14, 2018
Drug stores have sustained a dip in trips in recent years, down nearly 15% from 2015 to 2017, according to IRI. This loss of trips is challenging for the drug class of trade, as stores lose the foot traffic they need to accelerate growth.
Read More
May 01, 2018
Craft beer sales in Oregon grew less than 1 percent in 2017
Read More
April 18, 2018
Individuals who were repeatedly exposed to the campaign (after three games) generated a 32% lift in beverage sales.
Read More
April 17, 2018
Influencing consumer purchasing behavior is becoming more personal, said Andrew Appel, chief executive officer of Information Resources, Inc. (I.R.I.), the Chicago-based market research company.
Read More
March 22, 2018
Oglesby is responsible for leading a high-performance analytics, data development/delivery and client services organization in developing and using IRI’s tools to identify and address a broad spectrum of key marketing issues including new product launches, line extensions, tra...
Read More
March 14, 2018
IRI's CEO offers insight on using data to connect with consumers, and how to foster a corporate culture of innovation
Read More
March 13, 2018
Passionate about improving the consumer experience through more relevant advertising.
Read More
March 02, 2018
Speakers addressing consumer trends at the International Sweetener Colloquium in Orlando on Feb. 13 said sugar avoidance was a macro trend “that is here to stay and will only increase,” adding that younger consumers also are avoiding artificial sweeteners but that “more natura...
Read More
February 19, 2018
Good marketing is getting much harder and more imperative in today’s “noisy” world.
Read More
February 08, 2018
In the US, consumer data giant IRI has partnered with television data company Alphonso, to provide advanced measurement solutions to brands looking to understand the impact of their TV and digital advertising.
Read More
February 01, 2018
IRI study finds customers drawn to price and value
Read More
January 31, 2018
“An Appetite for Change” was the theme bestowed upon this year’s Food Marketing Institute Midwinter Executive Conference, but seeing how our industry is evolving, retailers and their trading partners had better stay hungry for a good long time.
Read More
January 23, 2018
Seeking lower prices and added convenience, more U.S. shoppers are going online to buy consumer packaged goods (CPG), according to market researcher IRI.
Read More
January 19, 2018
IRI CEO Andrew Appel Talks 1:1 Personalized Marketing with Insights Success Magazine; Named One of 30 Most Innovative CEOS to Watch
Read More
January 15, 2018
IRI CEO Andrew Appel speaks with Retail Leader on CPG’s most pressing issues, food retailing innovation and his formula for leading in uncertain times.
Read More
January 09, 2018
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.
Read More
December 08, 2017
In the US, people-based ad technology company Viant and consumer data giant IRI have partnered, to boost data and analytics offerings for shopper marketers.
Read More