January 04, 2019
Unilever EVP CMI Stan Sthanunathan explains the
expertise his research function has developed using AI and machine
learning.
Read More
December 17, 2018
Compared with a decline in dollar sales for 2017, the bar industry has picked up the pace in 2018, growing 2.9% in dollar sales for the 52 weeks ending Oct. 7, according to IRI.
Read More
November 26, 2018
More beauty and fashion companies are re-allocating advertising dollars and converting them into influencer marketing budgets
Read More
November 15, 2018
IRI is #7 on this list of world’s largest research and data analytics companies.
Read More
November 08, 2018
IPAs, local experiences drive segment
Read More
October 18, 2018
In the U.S., major CPG giants have lost $17 billion in sales to smaller players in the past five years alone.
Read More
October 08, 2018
President, IRI Media Center of Excellence,improving the consumer experience through more relevant advertising.
Read More
October 08, 2018
WGB's annual report guides retailers on how to make the most of the perimeter aisles.
Read More
September 06, 2018
For any CPG manufacturer operating in three or more countries, global reporting should be a fundamental part of strategy development, execution and measurement.
Read More
August 31, 2018
3 lessons to learn about young snackers
Read More
August 31, 2018
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.
Read More
August 24, 2018
TheStreet talks with IRI CEO Andrew Appel about the trends shaping the consumer economy.
Read More
August 22, 2018
President, IRI Media Center of Excellence, improving the consumer experience through more relevant advertising
Read More
August 06, 2018
Consumers’ wants and needs are always changing, meaning that retailers are attempting to personalize campaigns focusing on moving targets.
Read More
July 16, 2018
Embracing Augmented Decision Making to Drive CPG and Retail Growth in the Age of Disruption
Read More
July 12, 2018
IRI has almost 400 million reasons why television should no longer be planned and bought based on traditional age/gender metrics and related proxies.
Read More
July 09, 2018
Adding Floral Data to Existing Fresh Perimeter Departments Expands IRI’s First-to-Market Fixed and Random-Weight Data Set
Read More
July 03, 2018
It can be difficult for a brand to personalize consumer experiences when it sells more than 18 million units a day as Frito-Lay does.
Read More
June 20, 2018
IRI entered into partnerships with SPINS, PlaceIQ and Geoscape to develop and deploy new audience solutions for IRI’s Verified Audiences.
Read More
June 20, 2018
Today’s CPG brand and retail marketers are working in a crazy and hypercompetitive market.
Read More