June 10, 2019
Sustainability efforts and sustainable brand marketing by consumer packaged goods (CPG) companies have to date been a mixed bag - in large part because of a lack of a framework, combined with good data demonstrating its efficacy from a business standpoint.
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June 07, 2019
Companies will provide retailers and CPG manufacturers insights on the cannabis marketplace
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May 30, 2019
Information Resources, Inc. (Chicago, IL) gained its fi rst clients in 1979 and its output over succeeding decades was marked by unmatched invention.
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May 08, 2019
Indulgence and how consumers define what is healthy are two trends that stand out in the food and beverage products leading Information Resources, Inc.’s annual New Product Pacesetters report.
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May 08, 2019
Products that make the IRI Pacesetters list of the top 100 CPG launches still tend to be from larger companies (although that’s changing), but the days of ‘blockbuster’ new products are over, says the Chicago-based market researcher.
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May 01, 2019
A young tech company is exploring the marketing clout of social media influencers.
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April 24, 2019
A new crop of jerkies is pushing the snack further from its humble roots. Behind the trend’s longevity: humans’ deep-rooted desire to chew things.
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April 05, 2019
The prospect of identifying growth opportunities and how to capitalize on them drew 1,600 retail and CPG executives to Denver, Colo., March 11-13 for the IRI 2019 Growth Summit.
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March 27, 2019
As Executive Vice President and Chief Marketing Officer, John McIndoe is responsible for IRI’s corporate brand, corporate communications and integrated marketing efforts.
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March 20, 2019
The 35-year-old company IRI, known for providing market share data to CPGs, has worked its way into marketer tech stacks, where its data is used for both targeting and attribution.
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March 12, 2019
IRI Tuesday released findings of a new study focused on understanding the attitudes and usage motivations of legal adult cannabis users, and the projected impact of further legalization on consumer product purchase habits.
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February 25, 2019
Even though 20% of all chocolate sales come from convenience stores, a 32%
increase in year-over-year growth flowed from the convenience channel.
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February 19, 2019
Ash Patel, chief information officer at IRI, uses data and advanced technology to help CPG brands and major retailers find growth opportunities in an evolving marketplace
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February 13, 2019
Non-food items, particularly personal care and home care products, are the top-selling CPGs online. Most sales go to 'pure-play' online retailers.
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February 12, 2019
Wei Lin Wong is senior vice president of Corporate Strategy and Development and a member of IRI's executive leadership team.
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January 31, 2019
This year's discussion focused on solutions to the multitude of challenges supermarkets face, from digital transformation to shifting consumer preferences.
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January 17, 2019
In the US, consumer data giant IRI has promoted Wei Lin Wong to the role of Senior Vice President of Global Strategy and Corporate Development.
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January 16, 2019
From Chobani's new coconut-based range of spoonable and drinkable products to US food tech firm JUST aiming to take its plant-based product, JUST Egg, into China, a lot has happened over the past seven days. Here’s a round-up of the top seven global food and beverage news item...
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January 09, 2019
A new era has begun at IRI.
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January 04, 2019
Unilever EVP CMI Stan Sthanunathan explains the
expertise his research function has developed using AI and machine
learning.
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