November 04, 2019
Five years ago, soda giant went big into milk with novel formula—it paid off
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October 23, 2019
FMCG consumers are less engaged and predictable than they have ever been, less loyal than previous generations and more interested in personalised experiences, Andrew Appel, president and chief executive officer, IRI, writes.
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October 21, 2019
Many consumers are on the hunt for the next 'good-for-me' health ingredient, as part of the $450bn trend in self-care. This trend has continuously evolved with consumers focusing on protein-heavy foods, botanical extracts, probiotics, and more recently cannabinoids.
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October 21, 2019
As competition intensifies in the perimeter, retailers need speed and imagination
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October 03, 2019
Channel reports 16th consecutive year of record sales
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September 10, 2019
With 200 million smart speakers predicted to be in use by the end of this year, voice command has become ubiquitous in the home. But the opportunity for retail is real
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August 21, 2019
Improving the accuracy of how women are portrayed in advertising
is a huge opportunity for CPG companies. The impact of doing so,
to deepen engagement and drive sales, is quantified in groundbreaking research from IRI and the Association of National Advertisers.
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August 15, 2019
Research shared at the event shed light on what attributes drive increased consumption for chicken.
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August 05, 2019
Crain's Content Studio gathered insights from local tech executives on this data revolution.
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August 02, 2019
Animal welfare remains in the public agenda, but a lack of consumer understanding around livestock production means actual concerns are very broad.
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June 24, 2019
Sales are slowing, but new products and varieties continue to hit the market
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June 17, 2019
President, IRI Media Center of Excellence,improving the consumer experience through more relevant advertising.
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June 10, 2019
Sustainability efforts and sustainable brand marketing by consumer packaged goods (CPG) companies have to date been a mixed bag - in large part because of a lack of a framework, combined with good data demonstrating its efficacy from a business standpoint.
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June 07, 2019
Companies will provide retailers and CPG manufacturers insights on the cannabis marketplace
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May 30, 2019
Information Resources, Inc. (Chicago, IL) gained its fi rst clients in 1979 and its output over succeeding decades was marked by unmatched invention.
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May 08, 2019
Indulgence and how consumers define what is healthy are two trends that stand out in the food and beverage products leading Information Resources, Inc.’s annual New Product Pacesetters report.
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May 08, 2019
Products that make the IRI Pacesetters list of the top 100 CPG launches still tend to be from larger companies (although that’s changing), but the days of ‘blockbuster’ new products are over, says the Chicago-based market researcher.
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May 01, 2019
A young tech company is exploring the marketing clout of social media influencers.
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April 24, 2019
A new crop of jerkies is pushing the snack further from its humble roots. Behind the trend’s longevity: humans’ deep-rooted desire to chew things.
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April 05, 2019
The prospect of identifying growth opportunities and how to capitalize on them drew 1,600 retail and CPG executives to Denver, Colo., March 11-13 for the IRI 2019 Growth Summit.
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