March 31, 2015
Consumer, shopper and retail market intelligence company IRI has announced the appointment of Tim Dummer as its new UK head of grocery and health & beauty.
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March 19, 2015
Alliance will offer intelligence, insights on Rx-to-OTC switches, innovation, more
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March 16, 2015
This edition of CGT's Review & Outlook Report features over 100 influencers and leaders in the consumer goods industry that are laying the groundwork today for greater success tomorrow, and well beyond.
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March 05, 2015
Target executives are betting on young Hispanic adults to help shore up the company's future.
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March 04, 2015
Big Data is getting even bigger, thanks to a series of deals for data integration between major marketing research and analytics firms. The latest brings together Kantar Shopcom, a division of Kantar Retail, with IRI.
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February 03, 2015
The goal is to help IRI’s customers stay ahead of the trends that are shaping and, in many cases, reshaping the market for consumer packaged goods.
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December 22, 2014
IRI’s Larry Levin discusses digital and in-store strategies retailers and manufacturers can use to reach their desired consumers.
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October 27, 2014
The Navigator for Enterprise Solutions
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October 15, 2014
IRI was featured on National Public Radio’s Marketplace show last night! Susan Viamari, our editor of Thought Leadership, was interviewed for a segment called “Retail’s New Normal.”
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October 07, 2014
With declines in household incomes, a growing trend toward self-care among consumers, a changing demographic landscape and a greater emphasis on digital, the retail environment is undergoing significant change, but that change is spelling opportunities for smaller companies, a...
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October 05, 2014
America is shopping again - but how, have our habits changed. See the surprises in this Consumer Reports exclusive.
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October 02, 2014
If you produce consumer packaged goods, stop reading this right now and download this report.
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September 16, 2014
It has been another fascinating, enterprising and challenging year for the market research industry. But considering the pace of change in the MR world for over a decade, it’s foolish to dote on the recent past. What’s the likelihood of any prognosticators in this 19th annual ...
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September 10, 2014
One in six Americans, 53 million people, is Hispanic. The Hispanic population in the United States has grown 43 percent since 2000, and rapid growth will continue. Simultaneously, spending by these shoppers has increased 207 percent since 2000 and purchasing power will total $...
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September 03, 2014
The six-week spectacle at Market Basket accomplished what a marketing guru with a multimillion-dollar budget could only dream of: reaching thousands of potential new consumers with a seemingly endless stream of authentic testimonials, including unprompted gushing from loyal cu...
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September 01, 2014
As the industry approaches a "digital tipping point," a landmark report commissioned by the Grocery Manufacturers Association (GMA) highlights the benefits and most advantageous positioning strategies for CPG companies' digital and e-commerce success.
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August 25, 2014
It has been another fascinating, enterprising and challenging year for the market research industry. But considering the pace of change in the MR world for over a decade, it’s foolish to dote on the recent past. What’s the likelihood of any prognosticators in this 19th annual ...
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August 25, 2014
The search for value continues, but it doesn’t always mean cheap. It means “make my life better.” And when it comes to the $45 billion beauty market, the opportunities are aplenty.
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August 13, 2014
Susan Viamari, IRI's editor of Thought Leadership, was interviewed for a segment called “Why isn’t the American consumer spending?”
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July 28, 2014
Unprecedented size, growth and buying power make the mature market critically important for CPG companies, according to IRI's Times & Trends report Boomers & Seniors: Carving Out Growth in Mature Markets.
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