October 05, 2014
America is shopping again - but how, have our habits changed. See the surprises in this Consumer Reports exclusive.
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October 02, 2014
If you produce consumer packaged goods, stop reading this right now and download this report.
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September 16, 2014
It has been another fascinating, enterprising and challenging year for the market research industry. But considering the pace of change in the MR world for over a decade, it’s foolish to dote on the recent past. What’s the likelihood of any prognosticators in this 19th annual ...
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September 10, 2014
One in six Americans, 53 million people, is Hispanic. The Hispanic population in the United States has grown 43 percent since 2000, and rapid growth will continue. Simultaneously, spending by these shoppers has increased 207 percent since 2000 and purchasing power will total $...
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September 03, 2014
The six-week spectacle at Market Basket accomplished what a marketing guru with a multimillion-dollar budget could only dream of: reaching thousands of potential new consumers with a seemingly endless stream of authentic testimonials, including unprompted gushing from loyal cu...
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September 01, 2014
As the industry approaches a "digital tipping point," a landmark report commissioned by the Grocery Manufacturers Association (GMA) highlights the benefits and most advantageous positioning strategies for CPG companies' digital and e-commerce success.
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August 25, 2014
It has been another fascinating, enterprising and challenging year for the market research industry. But considering the pace of change in the MR world for over a decade, it’s foolish to dote on the recent past. What’s the likelihood of any prognosticators in this 19th annual ...
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August 25, 2014
The search for value continues, but it doesn’t always mean cheap. It means “make my life better.” And when it comes to the $45 billion beauty market, the opportunities are aplenty.
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August 13, 2014
Susan Viamari, IRI's editor of Thought Leadership, was interviewed for a segment called “Why isn’t the American consumer spending?”
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July 28, 2014
Unprecedented size, growth and buying power make the mature market critically important for CPG companies, according to IRI's Times & Trends report Boomers & Seniors: Carving Out Growth in Mature Markets.
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June 29, 2014
U.S. baby boomers/seniors spent more than $200 billion across shopping channels in the last year alone, accounting for more than 50 percent of consumer packaged goods (CPG) spending, according to Information Resources Inc. (IRI), a Chicago-based market research firm.
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June 11, 2014
Milk alternatives control just eight percent of overall milk sales in the United States, but for the past few years, they’ve represented the fastest-growing part of the dairy market.
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May 29, 2014
More flavors and package redesigns briefly grab consumers’ attention, but innovative and truly new product launches that address their needs will accelerate OTC industry sales growth, which has held steady at 3% annually since 2010, an IRI Worldwide marketing insider says.
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May 26, 2014
Brace yourselves beer drinkers: The summer of 2014 is shaping up for shandy-monium.
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April 09, 2014
IRI Industry Insights Executive Vice President Larry Levin discusses consumer attitudes and needs on Bloomberg Television's “Bloomberg Surveillance.”
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April 09, 2014
Sales of unaged corn whiskey increase triple digits
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March 19, 2014
“Collaboration” is a hot button across the grocery retail industry. It speaks to the importance of retailers and their CPG partners working together to better serve the needs of consumers. But IRI’s 2014 Summit demonstrates that collaboration is hard at work much further up th...
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March 18, 2014
Snack makers survived a difficult 2013 with increased competition forming a much larger battleground that included quick-serve, online and even airlines, says a leading sector analyst.
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March 17, 2014
IRI Combines Shopper Transaction Info with TV and Digital Data from Rentrak and Comscore
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March 06, 2014
Big data is allowing companies across the supply chain to use a laser focus on the most opportunistic areas for growth. Information Resources, Inc. Chief Information Officer Ash Patel, discusses how to use it to effectively reach your customers.
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