Media Coverage

What could influence US healthy snacking market?

November 16, 2015

Snacking is a significant macro trend driving trends in the US market and demand for healthier products is on the rise.

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What could influence US healthy snacking market?

IRI identifies 4 elements key to driving productive promotions

November 16, 2015

CPG marketers rely heavily on promotions to drive growth, and in 2015, the reliance on merchandising activities escalated across nearly half of CPG categories.

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IRI identifies 4 elements key to driving productive promotions

Promotional blues: Why is trade spending becoming less and less effective?

November 16, 2015

With volumes flat or declining in many CPG categories, and dollar growth coming primarily from price increases, manufacturers are increasingly relying on promotions to drive engagement, but find they are becoming less and less effective, according to a new report from IRI.

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Promotional blues: Why is trade spending becoming less and less effective?

IRI and Rentrak Present at Ad Age Conference

October 23, 2015

IRI and Rentrak Present at Ad Age Conference

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IRI and Rentrak Present at Ad Age Conference

The rise of the ‘carfeteria’ keeps candy and snacks sales high

October 19, 2015

The year was 2009, and CSP was publishing its fi rst story on the growth of snacking amid the trend toward around-the-clock consumption.

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The rise of the ‘carfeteria’ keeps candy and snacks sales high

Andrew Appel Presents at FT Future of Marketing Summit 2015

October 14, 2015

Watch Andrew's presentation

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Andrew Appel Presents at FT Future of Marketing Summit 2015

When CPG says OMG: Overcoming 10 big industry challenges

October 08, 2015

If having a lot of hurdles makes for an exciting industry, then consumer packaged goods is indeed fortunate.

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When CPG says OMG: Overcoming 10 big industry challenges

Andrew Appel’s Advertising Week Interview

October 02, 2015

Andrew Appel’s Advertising Week Interview

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Andrew Appel’s Advertising Week Interview

IRI is Crafting a Crystal Ball With Consumer Data

October 01, 2015

IRI is Crafting a Crystal Ball With Consumer Data

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IRI is Crafting a Crystal Ball With Consumer Data

IRI and Rentrak Expand Alliance to Broaden TV Data Insights Offerings

September 22, 2015

IRI and Rentrak Expand Alliance to Broaden TV Data Insights Offerings

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IRI and Rentrak Expand Alliance to Broaden TV Data Insights Offerings

IRI Forms New Research Alliance with Gigwalk

September 18, 2015

IRI Forms New Research Alliance with Gigwalk

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IRI Forms New Research Alliance with Gigwalk

IRI offers strategies, solutions for upselling

September 18, 2015

IRI offers strategies, solutions for upselling

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IRI offers strategies, solutions for upselling

IRI Forms New Research Alliance With Gigwalk

September 01, 2015

IRI Forms New Research Alliance With Gigwalk

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IRI Forms New Research Alliance With Gigwalk

The New Rules of Engagement

August 19, 2015

There is a new world of snacking

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The New Rules of Engagement

IRI research gives insight into how to market to Millennials, characterized as world's first 'digital natives'

August 11, 2015

Millennials are the first generation that has been switched on since birth. So while that means they are more sophisticated digitally, they are also more opinionated, too, something that marketers must keep in mind, according to research firm IRI.

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IRI research gives insight into how to market to Millennials, characterized as world

Are millenials the most important snackers? Not necessarily… says IRI

July 02, 2015

Millennials are in the spotlight as a formidable snacking force, but boomers across the US are the bigger snack spenders, says IRI

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Are millenials the most important snackers? Not necessarily… says IRI

How to Rally Your Team Around Your Vision – and into Action

June 11, 2015

Jane Altobelli, Executive Vice President and Chief People Officer at market research firm IRI, believes that corporate values and company strategy go hand-in-hand. She shares how coaching – and yoga – help her get IRI’s vision into action.

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How to Rally Your Team Around Your Vision – and into Action

A glimpse at the minds and personalities of IRI’s thought leaders.

June 09, 2015

Here we get a glimpse inside the mind of IRI’s President and Chief Executive Officer Andrew Appel as he shares some thoughts on the consumer revolution, IRI’s Growth Delivered strategy, what’s to come from now into 2016 and even how the “Boss” inspires the Boss.

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A glimpse at the minds and personalities of IRI’s thought leaders.

Big Data Brings Relief to Allergy Medicine Supply Chains

May 27, 2015

A severe allergy season in parts of the country is pressing providers to get the right medicine to the right pharmacies at the right time

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Big Data Brings Relief to Allergy Medicine Supply Chains

Millennials' tastes drive growth, innovation in snacks and candies

May 20, 2015

The big changes in snacks and candies are being pushed by millennials who like to experiment with flavor combinations such as coconut and bacon, honey, cream and coffee and wasabi, according to Larry Levin, executive vice president at IRI, a market research firm.

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Millennials

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