December 12, 2016
A new report has highlighted the importance of in-store marketing, claiming that one-fifth of US consumers with a particular alcohol purchase in mind end up buying something else.
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December 12, 2016
While many beverage brands focus their products and marketing on millennials, they may be unknowingly neglecting an ‘enormous portion of consumer dollars’ in the Generation X and baby boomer categories, according to IRI.
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December 12, 2016
The relocation—the first half of employees begin working from the Merchandise Mart on Dec. 5—is a deliberate extension of Beam Suntory's strategy to double down on the nation's most populous metro areas
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November 14, 2016
Urban locations, eCommerce among ways retail chains adapting
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November 14, 2016
Years after the dot com and housing market crashes pushed consumers in droves to switch from national to store brands to save money, private label sales are starting to sag – forcing retailers to rethink their marketing strategies, according to a new report from IRI.
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November 14, 2016
The ‘70s diet food may still be goopy but it has new packaging, new flavors and lots of protein, just like Greek yogurt
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November 14, 2016
No matter who wins tomorrow’s presidential election, two-thirds of US consumers believe their financial health will deteriorate in 2017 -- a prospect that has many reigning in their holiday dining budgets and looking for deals, according to new research from IRI.
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November 07, 2016
Research firm IRI polled more than 2,200 US adults for its latest Consumer Connect survey and found that uncertainty about the presidential election is adding to concerns about personal finances.
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November 07, 2016
New data from both the National Retail Federation and IRI Worldwide indicate consumers are laying low until the seemingly endless election uproar subsides.
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October 05, 2016
Andrew Appel spoke at Advertising Week on a measurement panel with senior executives from Facebook, TiVo and Simmons.
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October 05, 2016
As one of the fastest growing demographics in the U.S., Hispanics have a staggering $1.5 trillion annual spending power to their name.
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October 03, 2016
The “there’s nothing for dinner” trip, has become the norm, accounting for two-thirds of all shopping trips (and one-third of all spending.)
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September 30, 2016
Most commentators predict food e-commerce sales will grow significantly over the next several years, albeit at a slower pace than overall consumer packaged goods?
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September 26, 2016
This “must attend” ad industry conference brings together the greatest minds from marketing and entertainment to share their visions, passions, and practices.
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September 14, 2016
Bicultural content, searchable product info are key
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September 14, 2016
To gain millennials’ and Generation Z’s interest, retailers need to fully appreciate
their desire for technology, convenience and social networking.
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September 12, 2016
There's just an unbelievable amount of innovation at the small distiller level. You name it, they're trying it.
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September 12, 2016
Partnership with data provider IRI enables the retailer and manufacturers to share the same customer insights, for more customized experiences. If other retailers do not follow suit, they could lose in the battle for the consumer. Three reasons data continues to change the ret...
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August 30, 2016
Notable new products in refrigerated and frozen categories earned accolades thanks to thoughtful, targeted innovation
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August 30, 2016
IRI this month released the eighth in its series of HispanicLink reports to equip consumer products goods leaders with key insights needed to achieve significant growth through highly effective targeting and activation of Hispanic shoppers.
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