July 28, 2014
Unprecedented size, growth and buying power make the mature market critically important for CPG companies, according to IRI's Times & Trends report Boomers & Seniors: Carving Out Growth in Mature Markets.
Read More
June 29, 2014
U.S. baby boomers/seniors spent more than $200 billion across shopping channels in the last year alone, accounting for more than 50 percent of consumer packaged goods (CPG) spending, according to Information Resources Inc. (IRI), a Chicago-based market research firm.
Read More
June 11, 2014
Milk alternatives control just eight percent of overall milk sales in the United States, but for the past few years, they’ve represented the fastest-growing part of the dairy market.
Read More
May 29, 2014
More flavors and package redesigns briefly grab consumers’ attention, but innovative and truly new product launches that address their needs will accelerate OTC industry sales growth, which has held steady at 3% annually since 2010, an IRI Worldwide marketing insider says.
Read More
May 26, 2014
Brace yourselves beer drinkers: The summer of 2014 is shaping up for shandy-monium.
Read More
April 09, 2014
IRI Industry Insights Executive Vice President Larry Levin discusses consumer attitudes and needs on Bloomberg Television's “Bloomberg Surveillance.”
Read More
April 09, 2014
Sales of unaged corn whiskey increase triple digits
Read More
March 19, 2014
“Collaboration” is a hot button across the grocery retail industry. It speaks to the importance of retailers and their CPG partners working together to better serve the needs of consumers. But IRI’s 2014 Summit demonstrates that collaboration is hard at work much further up th...
Read More
March 18, 2014
Snack makers survived a difficult 2013 with increased competition forming a much larger battleground that included quick-serve, online and even airlines, says a leading sector analyst.
Read More
March 17, 2014
IRI Combines Shopper Transaction Info with TV and Digital Data from Rentrak and Comscore
Read More
March 06, 2014
Big data is allowing companies across the supply chain to use a laser focus on the most opportunistic areas for growth. Information Resources, Inc. Chief Information Officer Ash Patel, discusses how to use it to effectively reach your customers.
Read More
February 20, 2014
It has been another fascinating, enterprising and challenging year for the market research industry. But considering the pace of change in the MR world for over a decade, it’s foolish to dote on the recent past. What’s the likelihood of any prognosticators in this 19th annual ...
Read More