December 08, 2017
In the US, people-based ad technology company Viant and consumer data giant IRI have partnered, to boost data and analytics offerings for shopper marketers.
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November 08, 2017
Personalization can unlock new levels of growth and shopper loyalty when executed well. When executed poorly, it can impede growth and drive shoppers away, possibly forever.
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November 08, 2017
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.
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November 06, 2017
Consumer packaged goods companies that successfully drive efficiencies can increase margins by 2 to 5 percent, according to a new IRI report.
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November 06, 2017
Innovation and nostalgic consumers are the two main driving forces behind the continued growth seen in the novelty/seasonal candy segment over the past few years.
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November 06, 2017
Consumers, especially millennials, continue to find value in house brands.
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November 02, 2017
President and CEO Andrew Appel shares how Information Resources Inc. can help companies grow their businesses and connect with customers.
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October 31, 2017
Demand from higher-income consumers picks up
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August 24, 2017
The average household spends $3,400 on packaged goods, but the average grocery banner only captures as much as 20% of that, according to a recent IRI report.
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August 09, 2017
Low prices dominated consumer priorities during Q2
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August 09, 2017
The largest advertisers in the world are still dead set on cutting advertising costs and reducing agency fees.
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August 09, 2017
Smaller formats, click-and-collect increasing.
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August 09, 2017
Grocery’s above-average year-over-year performance does mark a change for the CPG industry.
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June 22, 2017
Americans want to be healthier, and they want healthier-for-you products in the self-care aisles to get them there.
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June 15, 2017
IRI, a Chicago-based market research firm that released a study Monday of e-commerce behaviors, says that only 8 percent of U.S. shoppers have used supermarkets’ delivery-buster “click & collect” model, where shoppers place orders online a pick up their groceries a retail loca...
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May 25, 2017
Benefits positioning is a key growth driver for food and beverage manufacturers.
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May 22, 2017
US consumers are snacking more than ever, according to IRI data, but an analyst for the market research firm warns that CPG companies shouldn’t take this upward trend for granted because while many shoppers reach for packaged products to satisfy their growing habit, competitio...
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May 22, 2017
In the wake of a mixed economy, the unknown of a new kind of presidency and a complex retail marketplace, U.S. consumers began 2017 with a lot of change and uncertainty. According to the latest IRI Consumer Connect™ survey, these factors contributed to 2017 getting off to a sh...
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May 22, 2017
The Fung Global Retail & Technology team attended the 13th annual IRI Growth Summit in Nashville, Tennessee.
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