September 26, 2016
This “must attend” ad industry conference brings together the greatest minds from marketing and entertainment to share their visions, passions, and practices.
Read More
September 14, 2016
Bicultural content, searchable product info are key
Read More
September 14, 2016
To gain millennials’ and Generation Z’s interest, retailers need to fully appreciate
their desire for technology, convenience and social networking.
Read More
September 12, 2016
There's just an unbelievable amount of innovation at the small distiller level. You name it, they're trying it.
Read More
September 12, 2016
Partnership with data provider IRI enables the retailer and manufacturers to share the same customer insights, for more customized experiences. If other retailers do not follow suit, they could lose in the battle for the consumer. Three reasons data continues to change the ret...
Read More
August 30, 2016
Notable new products in refrigerated and frozen categories earned accolades thanks to thoughtful, targeted innovation
Read More
August 30, 2016
IRI this month released the eighth in its series of HispanicLink reports to equip consumer products goods leaders with key insights needed to achieve significant growth through highly effective targeting and activation of Hispanic shoppers.
Read More
August 22, 2016
Kroger is not the first to realize the significance of sharing such wide-ranging, real-time data. Albertsons entered into a similar agreement with IRI in the spring.
Read More
July 18, 2016
IRI survey gauges expected economic effect of election
Read More
July 18, 2016
Whether it’s Trump or Clinton, consumers expect their financial health to deteriorate next year.
Read More
June 24, 2016
Anne Bologna, Chief Strategy Officer, iCrossing, and Srishti Gupta, President, IRI Media Center for Excellence, are interviewed by Gayle Fuguitt, CEO and President, The Advertising Research Foundation at the Cannes Lions International Festival of Creativity 2016.
Read More
May 24, 2016
Such companies as Quest Nutrition, Bai, Vita Coco and Sargento Foods were identified as small and mid-size firms with annual sales of less than $5 billion that ranked among the C.P.G.-industry growth leaders in 2015.
Read More
May 20, 2016
Cardlytics, which helps advertisers like Starbucks activate audience data from bank partners like Bank of America, Citibank and PNC, is working with Drawbridge to assess how cross-device exposures affect online and in-store purchases.
Read More
May 12, 2016
Consumers seek more sophisticated info
Read More
May 12, 2016
Candy Maker Uses IRI Platform to Give Salespeople Quick Data Access
Read More
May 02, 2016
IRI’s President and CEO Andrew Appel joined top leaders from Facebook, Zillow Group, GGV Capital and Match Group in a panel discussion at the 2016 Milken Institute Global Conference.
Read More
April 29, 2016
IRI’s Big Growth Summit was held April 18-20 in the Washington, D.C. area.
Read More
April 28, 2016
For packaged foods manufacturers, acquisitions are more than a smart opportunity — they're a necessity.
Read More
April 20, 2016
In the convenience store channel, median year-one sales across the top 10 IRI New Product Pacesetters were $18.6 million.
Read More
April 20, 2016
U.S. consumer product goods sales growth accelerated to 3.1% last year — the strongest growth since 2012, and a significant gain over 2014’s 2.3% rate, according to the fourth annual CPG industry report from The Boston Consulting Group and IRI.
Read More