November 15-18, 2021
Jennifer Pelino of IRI will join Drew Acierto, marketing intelligence manager, CIM, Nestlé, for the session "How Nestlé Used IFO and DCO to Increase ROAS Five Percentage Points," which will discuss a yearlong campaign that created personalized targeting based on purchase data, combined with the right creative, to increase sales lift.
They will also discuss how always-on measurement enables marketing teams to optimize campaigns in real time, allowing Nestlé to reallocate dollars to different creative efforts, which is critical both for campaign performance and for an increased return on ad spend.
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