Tuesday, October 26, 2021
Fueled by the pandemic, more consumers turned to digital viewing options available to them at home and on mobile devices. This accelerated the trend towards streaming and led to a dramatic increase in the number of streaming services - and in ad dollars going to OTT and CTV. As a result, the market is becoming saturated and the push - and battle - for subscriptions and advertisers, is heating up in the US and internationally.
IRI's Jennifer Pelino, EVP, Media Center of Excellence, IRI, will present "A New Twist on Privacy: Winning with Addressable TV in a Post-Cookie World" at OTTxSCIENCE, hosted by the ARF. Jennifer will share key learnings from a recent study on the new media landscape and its positive effect on addressable TV advertising spend. Take away actionable insights for collecting and activating high-quality first- and third-party data to produce higher ROAS through more relevant targeting, stronger one-to-one matching and improved optimization and measurement.