Attribution & Analytics Accelerator

November 16, 2020

Tuesday, November 16 – Thursday, November 19, 2020
Demand for many CPG categories has increased dramatically since the beginning of the pandemic creating a new normal and leaving advertisers with many unanswered questions. “Is advertising still relevant if products are flying off the shelves with reduced advertising?”; “Is this externality helping us discover inherent consumer behavior thereby providing us segmentation and messaging opportunities post-COVID?”; “Is optimization of advertising still relevant?”
In this session, part of the ARF’s Attribution & Analytics Accelerator virtual event, IRI’s Vijoy Gopalakrishnan will answer these questions, examine case studies, and more. 
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