A Renewed Take on Product Development

September 23, 2020

September 23, 2020

With consumers spending more time at home due to COVID-19, beverage consumption has changed. This session, hosted by Beverage Industry Magazine, will discuss how new product development remains a vital component of the beverage market.

IRI’s Larry Levin will share the consumer trends that are impacting  successful launches in the market.

  • What consumer trends are influencing new beverage development.
  • The marketing that brands can employ to support new releases.

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