Market Guide: Strategic Marketing Measurement
Strategic marketing measurement programs like marketing mix modeling and unified measurement (which frequently combines multitouch attribution and marketing mix modeling) help marketing leaders measure past, large, long-term investments and plan for future marketing spend.
In its new report, Gartner provides an overview of the market’s direction on marketing analytics maturity and sample vendors, including IRI, to help marketers looking to quantify the impact of their marketing and advertising investments.
Open Report
Gartner, Market Guide for Strategic Marketing Measurement, 12 December 2019, Jason McNellis
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.
Market Guide for Unified Price, Promotion and Markdown Optimization Applications
As retailers continue to focus on optimizing pricing across all channels, unified price, promotion and markdown optimization (UPPMO) is a technology that can improve pricing and promotion throughout a product’s life cycle. This report from Gartner indicates: “The majority of retailer respondents for each region reports planning to pilot and/or deploy some form of AI for pricing by year-end 2020.” IRI is included in the report’s list of representative vendors – both in the solutions and data service provider categories – and is the only vendor mentioned in both areas. To receive a copy of this report, please contact Tanya.Shuckhart@IRIworldwide.com.
Hype Cycle for Consumer Goods, 2019
“In addition to revenue growth, increasing efficiency and productivity positively impacts the bottom line.” CPG companies must consider new investments in game-changing technologies. Specifically, they will need tools that accelerate insights, automate routine tasks and redefine their business models. The latest Hype Cycle for Consumer Goods report from Gartner analyzes the newest technologies that will enable future disruption in CPG, guidance on what CIOs and other users need to consider when adopting these technologies into their organizations and additional resources for learning. To receive a copy of this report, please contact Tanya.Shuckhart@IRIworldwide.com.
Gartner, Hype Cycle for Consumer Goods, 2019, Ellen Eichhorn, 29 July 2019
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved.
Now Tech: Pricing and Promotion, Q3 2019
Effective pricing and promotion decisions can improve revenues and margins and help companies better plan inventory and logistics by quantifying sales lift from each tactic that was used. In this report, Forrester provides an overview of the market and vendors, to help companies understand the value they can expect from providers. Forrester analyzed 23 vendors based on their market presence and functionality, and IRI is included as a large provider in this space. To receive a copy of this report, please contact Tanya.Shuckhart@IRIworldwide.com.