“Cannes Lions: The International Festival of Creativity” is a global destination and the definitive benchmark for creativity that drives progress in the ad industry worldwide. And members of IRI’s global media team were honored to be there again this year to help drive it — and to connect with clients and prospects on the beautiful French Riviera after a two-year hiatus. From June 20 to 24, we shared the latest in IRI media technology, analytics and data, which enable companies to connect and optimize their marketing and media plans like never before.
These conversations included an overview of IRI Fusion™, the unified marketing measurement solution that provides cohesive consumer insights. It gives clients data covering 93% of all U.S. households, offers 50% shorter measurement turnaround time and drives two to three times greater incremental sales.
IRI Global Head of Media Jennifer Pelino also joined moderator Ronda Carnegie of The Female Quotient and fellow panelists from Meta, IPG and BBDO to discuss gender equality at the intersection of art, design, sustainability and technology.
During the discussion, “Connecting the Dots: The Value of Inclusivity in the Creation and Success of Innovation,” Pelino talked about the role data can play in fostering inclusion. “How do you bring about change through data and insights that are going to drive a different perspective?” Pelino asked. “I’ve been working with FQ to do a lot of research, and we’re doing it from a quantitative standpoint rather than just a qualitative standpoint so that we can really prove that what is good from an equity standpoint is also good for business.”
“And we’ve done it with women and how their portrayal in advertising works,” Pelino continued. “How that looks as far as a diverse community. What does it look like for sustainability? And bringing all of those pieces together really, I think, drives a much more holistic approach and also makes you think differently about how you can make an impact in the world today, even with small steps.”
Pelino also sat down at Cannes with Amazon Ads as part of its series of interviews with ad industry leaders, brand builders and influencers. She talked about how IRI is using audience and brand insights to help build meaningful connections between brands and their customers.
“From a customer perspective, I would say that the demand for relevant advertising isn’t changing,” Pelino said. “They are demanding more. They understand that marketers can provide them more information, better information that’s relevant to them.” Watch the 91-second clip here.