Circana recently announced an extended partnership with Experian to enable TV network groups, multichannel video programming distributors (MVPDs), consortiums and more to seamlessly leverage Circana’s purchase-based data for targeting and activation within campaigns for their CPG clients.
For years, Circana's connection to Experian has enabled TV organizations to order measurement and request Circana's Verified, Complete and custom purchase-based audiences on behalf of CPG clients. With this expanded relationship, Circana syndicated Audiences, formerly ProScores, are natively available within Experian, enabling targeting and activation in a flexible self-serve manner. This provides TV organizations with a direct, unrestricted option for implementing Circana's best-in-class data into CPG campaigns to drive performance.
Read the press release to learn how Circana Audiences can help you unlock further connectivity across the TV ecosystem.