Six Learnings from a Decade of Measuring Influencer Campaigns December 2019
Use Transaction Data to Power Your Over-the-Top TV Advertising Performance October 2019
Select the Right Measurement Tool for Your Shopper Marketing Programs September 2019
Six Ways to Measure Your Campaign for Greater Insight and Success August 2019
Thought Starters from Cannes Lions 2019 July 2019
Circle of Influence: Keys to Success in Influencer Marketing May 2019
Why Data Scale is the Foundation of Better Marketing Outcomes March 2019
CPG Brands: Embrace Advanced TV in 2019 December 2018
Performance vs. Proxies and How Conversion Data Fits In October 2018
How Legacy Audience Targeting Ruins Results September 2018
To Win the Holiday Season, Blow Up Your Categories! August 2018
How to Continue Using Third-Party Data for Facebook Targeting July 2018
Cookies Versus Context: Supplement Programmatic with Contextually Relevant Advertising for Better ROI June 2018
Can I Be an Influencer When I Grow Up? May 2018
Balancing Data and Science in Your Audience Targeting April 2018
Three Audience Targeting Tactics You Didn’t Know Were Possible March 2018
Know When to Use Verified Audiences for Media Targeting February 2018
Marketers: Unify Your Measurement to Truly Understand Your Results January 2018
Make Your Offline Sales Attribution Studies More Successful: Five Questions to Ask December 2017
Digital Owned Media: Advertising’s Future? October 2017
Overcome the Challenges of Digital Media Exposure Tracking September 2017 Precision Targeting in Linear Television: Another Path to Growth August 2017
The Push for Personalization: Where to Start July 2017
Finding The Right Data to Reach Your Target Audience May 2017