Media NewsletterQ1 2023
Media NewsletterQ4 2022
Media NewsletterQ2 2022
Media NewsletterQ1 2022
Media NewsletterQ4 2021
Thought Starters from IRI at ARF's AUDIENCExSCIENCE 2021Q3 2021
Key Insights from IRI's Virtual Cannes ClubhouseQ2 2021
Connecting to Today's Shoppers, Self-Service Analytics and Audiences for Midsize CPGsQ1 2021
Power Campaign Performance with In-flight OptimizationJuly 2020
Six Learnings from a Decade of Measuring Influencer CampaignsDecember 2019
Use Transaction Data to Power Your Over-the-Top TV Advertising PerformanceOctober 2019
Select the Right Measurement Tool for Your Shopper Marketing ProgramsSeptember 2019
Six Ways to Measure Your Campaign for Greater Insight and SuccessAugust 2019
Thought Starters from Cannes Lions 2019July 2019
Circle of Influence: Keys to Success in Influencer MarketingMay 2019
Why Data Scale is the Foundation of Better Marketing OutcomesMarch 2019
CPG Brands: Embrace Advanced TV in 2019December 2018
Performance vs. Proxies and How Conversion Data Fits InOctober 2018
How Legacy Audience Targeting Ruins ResultsSeptember 2018
To Win the Holiday Season, Blow Up Your Categories!August 2018
How to Continue Using Third-Party Data for Facebook TargetingJuly 2018
Cookies Versus Context: Supplement Programmatic with Contextually Relevant Advertising for Better ROIJune 2018
Can I Be an Influencer When I Grow Up?May 2018
Balancing Data and Science in Your Audience TargetingApril 2018
Three Audience Targeting Tactics You Didn't Know Were PossibleMarch 2018
Know When to Use Verified Audiences for Media TargetingFebruary 2018
Marketers: Unify Your Measurement to Truly Understand Your ResultsJanuary 2018
Make Your Offline Sales Attribution Studies More Successful: Five Questions to AskDecember 2017
Digital Owned Media: Advertising's Future?October 2017
Overcome the Challenges of Digital Media Exposure TrackingSeptember 2017
Precision Targeting in Linear Television: Another Path to GrowthAugust 2017
The Push for Personalization: Where to StartJuly 2017
Finding The Right Data to Reach Your Target AudienceMay 2017