The power of an open and expanding partner ecosystem, accessible within a single technology platform.
Easily access a wide range of vetted partners that seamlessly plug into the IRI Liquid Data® platform, or through other technology solutions, so you can augment your existing IRI solutions to power better business results.
Gateway to a continuously growing network of partner data and services across categories, so you can take the guesswork out of selecting a partner for your specific business needs.
IRI Marketplace is available through IRI Liquid Data® which eliminates the need to support multiple technologies across your organization, bringing together disparate data sets to deliver cohesive insights.
With seamless self-service data integration, extraction capabilities and hybrid and private cloud deployments, you control how and where you want to store your sensitive data.
Narrow your search for IRI Marketplace partners by choosing a category.
Uncover unexpected insights, improve innovation and forecasting, optimize advertising and deliver actionable in-store and digital trade and distribution recommendations with advanced analytic models that leverage machine learning and artificial intelligence.
Gain a complete understanding of your supply chain, products, consumers with market, consumer, causal, environmental, social media, brand, health and wellness, and inventory data.
Deploy solutions that improve content creation and audience targeting to help you optimize campaigns in-flight and measure your campaign effectiveness for maximum ROI on your traditional and digital media investments.
Get more from your technology investments with a cloud data platform and user-specific application software solutions.
Edge by Ascential gives global brands and retailers the knowledge to win by decoding digital commerce with actionable, next-generation products and advisory solutions that define strategies with retail trend intelligence. We demystify digital shelf optimization with data and insights, and deliver performance measurement with market share and sales analytics. Our solutions enable brands and retailers to develop and implement strategies that maximize revenue growth, optimize product listings, increase sales faster than the category or competition and drive margin growth.
GroupSolver® is the next generation online survey platform that incorporates AI, analytics automation and crowd intelligence. It works faster and deeper than a traditional survey. GroupSolver helps managers and researchers answer their burning why, what, and how questions quicker and with more confidence. By making Natural Language Processing (NLP) a cornerstone of our surveys, we quantify qualitative data and use it to enhance traditional statistical models. Customer segmentation, pricing, concept testing, brand perception and marketing campaign evaluation are just a few applications of our technology where we have achieved remarkable, practical insights.
With a focus on translating the voice of the consumer into actionable intelligence, Infegy is a leading SaaS data analytics company that helps global agencies and enterprise partners understand their consumers to make more informed business decisions. Our cloud-based social media intelligence platform, Infegy Atlas, is powered by Infegy's best-in-class Natural Language Processing and machine learning technology that provides real-time insights, leveraging social media data from more than 400 million sources.
SPINS is the leading provider of data and insights for the natural, organic and specialty products industry. We partner with IRI to give clients unprecedented views of natural consumers. The SPINS IRI NaturaLink™ segmentation uses a variety of attitudinal, behavioral and demographic factors to deliver a full understanding of how these unique consumers think, shop and buy.
Google specializes in online advertising technologies and owns a comprehensive suite of online advertising services. Our partnership with IRI gives clients the ability to improve point-of-sale targeting and testing based on hyperlocal sales and market data. Via a real-time sales lift platform that ties to offline in-store sales, companies can increase the effectiveness of their digital advertising campaigns. Results can be read in the middle of campaigns to optimize them inflight and increase their ROI.
PlaceIQ is a leading data and technology provider that powers critical business and marketing decisions with location data, analytics and insights. We help fuel better decisions by marketers, analysts and publishers through powerful, location-based consumer insights, real-world measurement and attribution. With PlaceIQ, companies can uncover opportunities within the consumer journey by learning about and connecting with location-based audiences, measuring real-world ROI and applying insights that drive intelligent marketing and successful business outcomes.
Experian is a global provider of information and marketing services to help organizations find, develop and better manage customer relationships. Our data is used with solutions that are based on IRI ProScores™ to identify shopper preference and retail and geospatial opportunities. This valuable consumer data can be used for media planning, as well as analysis and decision enablement. By identifying the most valuable shoppers and consumers through this data integration and alignment, clients can more accurately target them.
Gigwalk is a mobile platform that can be used to manage large and distributed workforces. Gigwalk provides access to a network of more than 750,000 "Gigwalkers," independent contractors who conduct in-store flash audits. We work to provide companies and marketers with enhanced audit services (including flash audits executed within 48 hours), analytics integration and consumer and shopper marketing intelligence, including the ability to conduct custom surveys and mobile panels. All results are available at the store level.
Ogury, the Personified Advertising company, has created a breakthrough advertising engine that delivers precision, sustainability and privacy protection within one technology stack, built and optimized for mobile. Advertisers working with Ogury benefit from fully visible impactful ads, future-proof targeting and unwavering protection. Publishers enjoy the rewards of a respectful user-experience, incremental revenues and premium demand with Ogury's solutions. Founded in 2014, Ogury is a global organization with 350+ employees, including 100 engineers across 11 countries.
MFour introduced the mobile app, Surveys On The Go® (SOTG) in 2011— building the nation’s largest, highest-rated consumer behavior and survey panel. SOTG now tracks more than 10 million daily eCommerce and Brick & Mortar journeys. MFour is the only insights firm to combine data with surveys, giving clients an omnichannel view of the “where, when and why” behind shopping behavior
Dynata is the world’s largest first-party data platform for insights, activation and measurement. With a global reach of over 62 million consumers and business professionals, and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around its robust first-party data offering to bring the voice of the customer to the entire marketing continuum – from strategy, innovation, and branding to advertising, measurement, and optimization. Dynata serves more than 6,000 market research, media and advertising agencies, publishers, consulting and investment firms and corporate customers globally.
Adobe is one of the world’s leading technology companies. Our Adobe Marketing Cloud helps companies effectively reach and engage consumers with personalized marketing content across devices and digital touchpoints. The partnership between Adobe and IRI helps CPG advertisers measure the impact of their campaigns by connecting Adobe’s DMP with IRI’s Lift™ platform. The combination of Adobe and IRI brings to bear significant scale for CPG advertisers looking to drive more meaningful results from their digital advertising.
LoopMe is an innovative advertising platform that, in partnership with IRI, pairs weekly Verified Audiences with exposure data to prioritize tactics that convert buyers at a higher rate, as well as drive optimal returns. The LoopMe IRI Campaign Conversion Feed enables marketers to optimize campaigns based on actual offline purchases, instead of online metrics like viewability, clicks and impressions.
Pinterest is the world’s online catalog of ideas, helping millions of people around the world discover the things they love and inspiring them to do those things in their daily lives. We partner with IRI on a joint measurement solution, IRI Lift™ for Pinterest®. This real-time advertising measurement solution will seamlessly integrate our advertising exposure data with IRI’s big data assets. This integration links advertising exposure on Pinterest to actual offline purchases — both on our platform and others —down to the specific product and household level. This allows brands to drive personalization and relevancy in their advertising campaigns to maximize sales lift.
The Trade Desk is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage and optimize more expressive data-driven digital advertising campaigns across ad formats. These formats include display, video, audio, native and, social, on a multitude of devices, such as computers, mobile devices and connected TV. Integrations with major data, inventory and publisher partners ensure maximum reach and informed decisions, and enterprise APIs enable custom development on top of the platform.
Viant Technology LLC is a premier people-based advertising technology company, enabling marketers to plan, execute and measure their digital media investments through a cloud-based platform. The Viant Advertising Cloud® is built on a foundation of people instead of cookies, providing marketers with access to over 1.2 billion registered users. As one of the largest registered user databases in the world, this solution infuses accuracy, reach and accountability into cross-device advertising. We offer CPG marketers access to data sets that have a measurable impact on in-store sales so they can improve targeting to their highest-value customers across all channels and devices. Data-rich campaigns enable advertisers to identify better where to allocate their ad spend to reach only the most relevant, high-value customers.
ComScore is a top analytics company that uses robust data assets to track what's happening on almost every screen. We offer greater insights for better planning, targeting, measurement and optimization of TV and digital marketing efforts, including a 360-degree view of sales lift for offline and online product sales. Insight points include traffic sources, site engagement, and search marketing dynamics and demographics for a better understanding of the impact and return of television and digital marketing campaigns. These actionable insights also help deploy custom advertising plans to reach consumers better, as well as accelerate ROI on TV and digital campaigns, including targeting efficiency and in-store sales lift analysis.
Forward-thinking agencies, consultancies, and government partners use Limbik. The Limbik System uses AI to predict the future performance of content and messaging, while identifying the most impactful features. Using the historical performance of contextually similar content the Limbik System predicts future performance across applicable platforms and audiences.
VALASSIS DIGITAL is a leading digital marketing intelligence company providing a best-in-class data management platform, and online and offline targeting capabilities that fuel superior display advertising and media offerings. The IRI/Valassis Digital partnership offers clients location-based targeting and evaluations of neighborhood and shopper marketing campaigns. Using proprietary technology, only neighborhoods interested in purchasing a specific product will receive those ads. This helps retailers and brands leverage point-of-sale data for developing hyperlocal targeted digital media campaigns, optimize pre- and post-campaign data for sales impact, understand the impact and return of digital shopper marketing campaigns, and minimize ad waste.
Harman is a new age digital transformation partner delivering the next generation of retail, CPG and enterprise solutions for the connected, contextual and conversational era. By leveraging our service capabilities in AI, IoT, 5G, VR and advanced analytics, and with access to Samsung's best-in-class assets, we've pioneered innovative products, digital platforms and numerous "industry firsts" solutions for our customers. Harman is a wholly-owned subsidiary of Samsung.
BDSA helps businesses improve revenues, reduce innovation risk, and prioritize market expansion with accurate and actionable cannabis market intelligence, consumer research and strategic guidance. The company provides a holistic understanding of the cannabis market by generating insights from point-of-sale data, consumer research and market-wide industry projections. Retailers, manufacturers, brands, wholesalers and investors can now make better strategic decisions that drive profitability, increase revenues and market share, and reduce expenses.
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