The power of an open and expanding partner ecosystem, accessible within a single technology platform.
Easily access a wide range of vetted partners that seamlessly plug into the IRI Liquid Data® platform and other IRI technology solutions. Augment your existing IRI solutions to power even better business results.
IRI Marketplace offers a continuously growing network of partner data and services across categories. You can feel confident that their solutions will integrate easily with your existing IRI ones and that they meet our high technology, data and analytical standards.
Available through IRI Liquid Data®, IRI Marketplace eliminates your need to support multiple technologies across your organization. It’s easy for you to bring together disparate data sets and deliver cohesive insights.
Self-service data integration, extraction capabilities, and hybrid and private cloud deployments are seamless. You control how and where to store your sensitive data.
Narrow your search for IRI Marketplace partners by choosing a category.
Deploy solutions that improve your content creation and audience targeting. Optimize your campaigns in-flight and measure your campaign effectiveness. IRI's media partners will help you maximize ROI on your traditional and digital media investments.
Harness the power of machine learning and artificial intelligence. IRI’s analytics partners can help you uncover unexpected insights, improve your innovation and forecasting, optimize your advertising, and identify actionable in-store and digital trade and distribution recommendations.
IRI's data partners can help you achieve a more complete understanding of your supply chain, products and consumers — using market, consumer, causal, environmental, social media, brand, health and wellness, and inventory data.
Get more from your technology investments using a cloud data platform and user-specific application software solutions from IRI's technology partners.
Profitero is a leading, global eCommerce intelligence platform that provides brands with digital shelf visibility and actionable insights to grow market share and profits. Profitero’s technology monitors 70 million products daily, across 4,000 brands, 900 retailers and 50 countries, helping brands optimize search placement, product content pricing, stock availability, reviews and more.
GroupSolver® is a next-generation online survey platform that incorporates AI, analytics automation and crowd intelligence to work faster and deeper than a traditional survey. GroupSolver helps managers and researchers answer your burning why, what, and how questions quicker and with more confidence. Its Natural Language Processing (NLP) quantifies qualitative data and uses it to enhance traditional statistical models. Customer segmentation, pricing, concept testing, brand perception and marketing campaign evaluation are just a few applications in which the technology can help you achieve remarkable, practical insights.
Infegy is a leading SaaS data analytics company that helps global agencies and enterprise partners understand their consumers better to make more informed business decisions. Its cloud-based social media intelligence platform, Infegy Atlas, is powered by the company's best-in-class Natural Language Processing and machine learning technology to provide you real-time insights that leverage social media data from more than 400 million sources.
SPINS is the leading provider of data and insights for the natural, organic and specialty products industry. It partners with IRI to give you unprecedented views of natural consumers. The SPINS IRI NaturaLink™ segmentation uses a variety of attitudinal, behavioral and demographic factors to deliver a full understanding of how your unique consumers think, shop and buy.
Google specializes in online advertising technologies and owns a comprehensive suite of online advertising services. Its partnership with IRI gives you the ability to improve point-of-sale targeting and testing based on hyperlocal sales and market data. Using its real-time sales lift platform that ties to offline in-store sales, you can increase the effectiveness of your digital advertising campaigns. Read your results in the middle of campaigns for in-flight optimization and increased ROI.
PlaceIQ is a leading data and technology provider that powers your critical business and marketing decisions with location data, analytics and insights. PlaceIQ helps fuel better decisions by marketers, analysts and publishers through powerful, location-based consumer insights, real-world measurement and attribution. With PlaceIQ, you can uncover opportunities within the consumer journey by learning about and connecting with location-based audiences, measuring real-world ROI and applying insights that drive intelligent marketing and successful business outcomes.
Experian is a global provider of information and marketing services to help your organization find, develop and better manage customer relationships. Use its data with solutions that are based on IRI ProScores™ to identify shopper preference and retail and geospatial opportunities. Leverage this valuable consumer data for media planning, as well as analysis and decision enablement. By identifying the most valuable shoppers and consumers through data integration and alignment, you can more accurately target them.
Gigwalk is a mobile platform you can use to manage large and distributed workforces. Gigwalk provides access to a network of more than 750,000 "Gigwalkers," independent contractors who conduct in-store flash audits. Gigwalk works to provide companies and marketers with enhanced audit services (including flash audits executed within 48 hours), analytics integration and consumer and shopper marketing intelligence, including the ability to conduct custom surveys and mobile panels. All results are available at the store level.
Ogury, the personified advertising company, offers a breakthrough advertising engine that delivers precision, sustainability and privacy protection within one technology stack, built and optimized for mobile. Advertisers working with Ogury benefit from fully visible impactful ads, future-proof targeting and unwavering protection. Publishers enjoy the rewards of a respectful user experience, incremental revenues and premium demand.
MFour introduced the mobile app, Surveys On The Go® (SOTG) in 2011, building the nation's largest, highest-rated consumer behavior and survey panel. SOTG now tracks more than 10 million daily ecommerce and brick and mortar journeys. By combining data with surveys, MFour gives you an omnichannel view of the "where, when and why" behind shopping behavior.
Dynata is the world's largest first-party data platform for insights, activation and measurement. Its global reach of over 62 million consumers and business professionals and its extensive library of individual profile attributes collected through surveys makes Dynata the cornerstone for precise, trustworthy quality data. Use its innovative data services and solutions built around its robust first-party data offering to bring the voice of the customer to the entire marketing continuum – from strategy, innovation, and branding to advertising, measurement, and optimization. Join the more than 6,000 market research, media and advertising agencies, publishers, consulting and investment firms and corporate customers that Dynata serves globally.
Adobe is one of the world's leading technology companies. Using its Adobe Marketing Cloud, your company can effectively reach and engage consumers with personalized marketing content across devices and digital touchpoints. The partnership between Adobe and IRI helps CPG advertisers measure campaign impact by connecting Adobe's DMP with IRI’s Lift™ platform. The combination of Adobe and IRI gives you the significant scale you need to drive more meaningful results from your digital advertising.
LoopMe is an innovative advertising platform that, in partnership with IRI, pairs weekly Verified Audiences with exposure data to help marketers prioritize tactics that convert buyers at a higher rate and drive optimal returns. The LoopMe IRI Campaign Conversion Feed enables you to optimize campaigns based on actual offline purchases, instead of online metrics like viewability, clicks and impressions.
Pinterest is the world's online catalog of ideas, helping millions of people around the world discover the things they love and inspiring them to do those things in their daily lives. Its joint measurement solution with IRI, IRI Lift™ for Pinterest®, is a real-time advertising measurement solution that seamlessly integrates Pinterest's advertising exposure data with IRI's big data assets. This integration enables you to link advertising exposure on Pinterest to actual offline purchases — both on its platform and others — down to the specific product and household level. This allows your brand to drive personalization and relevancy in your advertising campaigns to maximize sales lift.
The Trade Desk is a technology company that empowers buyers of advertising. Using its self-service, cloud-based platform, you can create, manage and optimize more expressive data-driven digital advertising campaigns across ad formats. These formats include display, video, audio, native and social on a multitude of devices — including computers, mobile devices and connected TV. Integrations with major data, inventory and publisher partners ensure that you achieve maximum reach and informed decisions, and enterprise APIs enable custom development on top of the platform.
Viant Technology LLC is a premier people-based advertising technology company that enables marketers to plan, execute and measure their digital media investments through a cloud-based platform. The Viant Advertising Cloud® is built on a foundation of people instead of cookies, providing you with access to over 1.2 billion registered users. As one of the largest registered user databases in the world, this solution infuses accuracy, reach and accountability into your cross-device advertising. Gain access to data sets that have a measurable impact on in-store sales and improve targeting to your highest-value customers across all channels and devices. Data-rich campaigns enable you to identify better where to allocate your ad spend to reach only the most relevant, high-value customers.
ComScore is an analytics company that uses robust data assets to help you track what's happening on almost every screen. Gain greater insights for better planning, targeting, measurement and optimization of TV and digital marketing efforts, including a 360-degree view of sales lift for offline and online product sales. Insight points such as traffic sources, site engagement, and search marketing dynamics and demographics give you a better understanding of the impact and return of your television and digital marketing campaigns. These actionable insights also help you deploy custom advertising plans to reach consumers better, accelerate ROI on TV and digital campaigns, target consumers more efficiency and analyze your in-store sales lift.
Forward-thinking agencies, consultancies and government partners use Limbik's AI to predict the future performance of content and messaging, while identifying its most impactful features. Using the historical performance of contextually similar content, the Limbik System helps you predict future performance across applicable platforms and audiences.
Valassis Digital is a leading digital marketing intelligence company that gives you a best-in-class data management platform, and online and offline targeting capabilities that fuel superior display advertising and media offerings. The IRI/Valassis Digital partnership offers you location-based targeting and evaluations of neighborhood and shopper marketing campaigns. Its proprietary technology ensures that only neighborhoods interested in purchasing a specific product will receive those ads. This helps retailers and brands leverage point-of-sale data for developing hyperlocal targeted digital media campaigns. You can optimize your pre- and post-campaign data for maximum sales impact, understand the impact and return of digital shopper marketing campaigns, and minimize your ad waste.
Harman is a new-age digital transformation partner that delivering the next generation of retail, CPG and enterprise solutions for the connected, contextual and conversational era. Leveraging service capabilities in AI, IoT, 5G, VR and advanced analytics, along with access to Samsung's best-in-class assets, Harman offers you innovative products, digital platforms and numerous "industry firsts" solutions. Harman is a wholly owned subsidiary of Samsung.
BDSA helps your business improve revenues, reduce innovation risk, and prioritize market expansion with accurate and actionable cannabis market intelligence, consumer research and strategic guidance. The company provides a holistic understanding of the cannabis market by generating insights from point-of-sale data, consumer research and market-wide industry projections. Retailers, manufacturers, brands, wholesalers and investors can now make better strategic decisions that drive profitability, increase revenues and market share, and reduce expenses.
Yahoo is a global media and tech company that connects people to their passions. Yahoo provides a full-stack platform that helps your business to amplify growth and drive meaningful connections across advertising, search and media.
LG Ads Solutions is a leader in convergent TV and cross-screen advertising, helping brands find hard-to-get unduplicated reach at optimal frequency across the fragmented TV landscape, and maximize return on ad spend. The company brings together LG’s years of experience in delivering premium home entertainment products to consumers worldwide, with big TV audience data and Video AI designed to connect brands with audiences across all screens, and understand resulting business outcomes.
Keen Decision Systems offers a Next Generation MMX system that delivers predictive assistance and performance measurement for marketers to optimize spend choices across all channels, including e-commerce, shopper marketing, digital and more. Keen’s platform displaces traditional marketing analytics with the speed and agility of a SaaS platform, empowering marketers in their future focused, decision-making process averaging a 25% improvement in marketing performance. At the core of Keen's functionalities, marketers have access to their brand’s full knowledge estate, empowering them to build an accurate marketing model to inform data and science driven decisions to specific financial objectives. Keen is built to be industry and data-agnostic, has the added agility of customizable variables including timely market fluctuations (i.e., covid, supply chain shortages, limited distribution), in accordance with the client’s business model.
Simporter software makes it fast and easy to forecast sales of new products. It combines IRI syndicated data with consumer signals from social media, reviews, Google search, and concept tests. Plan different price, promotion, and distribution scenarios with forecasts proven to be +85% accurate.
SymphonyAI is a provider of end-to-end, integrated AI-powered merchandising, marketing and supply chain solutions, for Retailers and CPG Manufacturers.
iSpot.tv is a leader in real-time, cross-platform TV ad measurement and attribution. The company’s always-on platform measures the business impact and brand impact of TV advertising and offers fast, accurate and actionable information that empowers brands to justify and optimize TV and video investments. iSpot persistently measures TV-device impressions and second-by-second attention for all TV ads in a unified manner across linear, time-shifted, VOD and streaming environments. The company delivers its solution in real time via intuitive and modern dashboards as well as APIs and customized analytics. iSpot.tv has hundreds of brands and all major TV networks licensing its enterprise solution and has become a trusted currency for both networks and brands. Founded in Bellevue, Washington in 2012, iSpot has regional offices in New York City, Los Angeles and Tel Aviv, as well as remote employees in other cities across America.
InfoSum is the world's leading data collaboration platform and the only secure data clean room, empowering companies to deliver better customer experiences while prioritizing customer privacy. InfoSum enables safe connections between multiple parties to unlock the full potential of their customer data without risk of exposure or misuse. InfoSum not only prioritizes consumer privacy, but enhances it with patented, non-movement of data technology to create the most protected, most connected, and most accessible data collaboration network.
Better For You Media (BFY Media) provides "better for you" entertainment in the health and wellness marketplace. At Better For You Media, we understand the importance of promoting personal well-being, while at the same time, never losing focus on striving to improve the health and well-being of our planet. Better For You Media creates multi-platform content that inspires users to improve the overall health of themselves, their communities, and their world.
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